• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Cleaner Production >Crowdfunding sustainable entrepreneurship: What are the characteristics of crowdfunding investors?
【24h】

Crowdfunding sustainable entrepreneurship: What are the characteristics of crowdfunding investors?

机译：众筹的可持续创业：众筹投资者的特点是什么？

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相关主题

摘要

By addressing the financing gap for sustainable entrepreneurs, crowdfunding holds great potential to tackle environmental and social issues. Characterizing the target group of crowdfunding projects can enhance their funding success because a higher number of supporters can be attracted. Still, little knowledge is available about the types of supporters who invest in sustainability-oriented crowdfunding projects. Therefore, this study identifies such supporters' socio-demographic characteristics and individual values based on Schwartz's theory of basic human values. Drawing on a data set of 282 respondents from the German population, the typical supporter of sustainability-oriented crowdfunding projects is young, well-educated, familiar with crowdfunding and holds low levels of self-enhancement and conservative values. Based on these insights, recommendations are made for project initiators, as well as platform providers, which include specifically targeting younger, well-educated individuals with rather liberal and less-conservative values.(c) 2021 Elsevier Ltd. All rights reserved.
机译：通过解决可持续企业家的融资差距，众区占解决环境和社会问题的巨大潜力。特征在于众筹项目的目标群体可以增强他们的资金成功，因为可以吸引更多的支持者。尽管如此，关于投资于可持续发展的众筹项目的支持者类型，仍然没有知识。因此，本研究确定了这种支持者的社会人口特征和基于施瓦茨的基本人类价值理论的个人价值观。绘制来自德国人口的282名受访者的数据集，可持续发展的众群项目的典型支持者是年轻，受过良好教育的，熟悉众群，占较低的自我增强和保守价值。基于这些见解，建议是针对项目启动人以及平台提供商的建议，其中包括专门针对年轻，受过良好教育的个人，具有相当自由的自由和更少的保守价值。（c）2021 elestvier有限公司保留所有权利。

著录项

获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号