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Impacts of altruistic preference and reward-penalty mechanism on decisions of E-commerce closed-loop supply chain

机译:利他主义偏好与奖励惩罚机制对电子商务闭环供应链决定的影响

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摘要

This study considers two incentive mechanisms, the reward-penalty mechanism (RPM) and the altruistic preference (AP). An E-commerce closed-loop supply chain consisting of a remanufacturer and a network recycling platform (the platform) is constructed to examine the recycling service and the quality improvement. Three models are developed to study how RPM and AP affect recycling decisions and models are also extended to multiple recycling periods to explore how profits and recycling quantity change with time under two incentive mechanisms. The findings show that the RPM and AP help to improve recycling service level, quality improvement level, and recycling quantity. However, under the influence of the platform's AP, the RPM is not always conducive to raising the recycling price. The influence of the platform's AP on recycling price is affected by the quality improvement cost parameter. Only when the RPM intensity is higher than the threshold, RPM can benefit remanufacturer. Consumer surplus is higher with AP and RPM both considered, so consumers can benefit from the two incentive mechanisms. The social welfare first increases and then decreases with the RPM intensity, but increases with the AP coefficient if the reference point of the remanufacturer's profit is small. Although the AP causes a decrease in the platform's profit in the early period of recycling, it can increase recycling quantity and the remanufacturer's profit over time. Moreover, both the remanufacturer and the platform can benefit from two incentive mechanisms and eventually obtain higher profits over time.
机译:本研究考虑了两个激励机制,奖励罚款机制(RPM)和利他主义偏好(AP)。构建由再生制剂和网络回收平台(平台)组成的电子商务闭环供应链以检查回收服务和质量改进。开发了三种模型来研究RPM和AP如何影响回收决策,模型也扩展到多个回收期,以探讨在两个激励机制下随时间利润和回收数量如何变化。调查结果表明,RPM和AP有助于改善回收服务水平,质量改进水平和回收量。但是,在平台的AP的影响下,RPM并不总是有利于提高回收价格。平台AP对回收价格的影响受质量改进成本参数的影响。只有当RPM强度高于阈值时,RPM才能使REMAnufacturer受益。 AP和RPM都考虑了消费者盈余更高,因此消费者可以从两种激励机制中受益。社会福利首先增加,随后随着RPM强度减少,但如果再生的利润的参考点很小,则随着AP系数的增加。虽然AP在回收早期平台的利润导致平台的利润减少,但它可以随着时间的推移增加回收量和再生制造商的利润。此外,再制造商和平台都可以受益于两个激励机制,最终会随着时间的推移获得更高的利润。

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