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首页> 外文期刊>Journal of communication management >Cultural issues in crisis communication: A comparative study of messages chosen by South Korean and US print media
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Cultural issues in crisis communication: A comparative study of messages chosen by South Korean and US print media

机译：危机沟通中的文化问题：对韩国和美国印刷媒体选择的信息的比较研究

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Purpose - The purpose of this paper is to analyse the crisis messages framed by the media coveragernand the message strategies during the US E. coli spinach crisis and Korea's rotten dumpling crisis.rnDesign/methodology/approach - A content analysis was used to extend a cultural analysis of therncrisis messages framed by the media coverage regarding the sources of information and the messagernstrategies used by these sources.rnFindings - Korea used a more aggressive message strategy than was expected.rnPractical implications - Conscientious public relations practitioners can use this kind ofrninformation as they work to better understand how culture affects the way the media frame issues,rnthrough the messages they present to publics, and the effect these frames have on an organization'srnkey stakeholders and publics.rnOriginality/value - Situations like this allow crisis communicators and public relationsrnprofessionals to investigate messages created during a crisis situation and messages that arernconveyed - through the media - to key stakeholders. Doing so allows for a better understanding ofrnwhere information and communication gaps occur during a crisis - providing an opportunity forrnpublic relations practitioners to assist in filling them.
机译：目的-本文的目的是分析在美国大肠杆菌菠菜危机和韩国腐烂的饺子危机期间媒体报道框架和危机策略下的危机信息。设计/方法/方法-内容分析用于扩展文化对媒体报道框架内有关信息来源和这些信息来源所使用的信息策略的危机信息进行分析。发现-韩国采用了比预期更积极的信息策略。实践意义-尽职尽责的公共关系从业人员可以在工作时使用这种信息为了更好地了解文化如何通过媒体向公众展示的信息来影响媒体框架问题的方式，以及这些框架对组织关键利益相关者和公众的影响。原创性/价值-这种情况使危机传播者和公共关系专业人士能够调查在危机情况下创建的消息，以及通过媒体传达给主要利益相关者的消息。这样做可以更好地了解危机期间信息和沟通的差距，从而为公关从业人员提供机会来填补这些差距。

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