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Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step towards Creation of Communication Strategy

机译:社会网络中高校在场需求在线调查分析:迈向传播策略的一步

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摘要

The use of social networks among higher education institutions in Croatia is not widespread. An anonymous on-line survey about the importance of institutional presence on social networks was conducted during a ten-day period in May 2011 and included a questionnaire which was distributed to students and employees of two Zagreb based institutions. The results of the survey are interpreted and presented in this paper. These results can be used as a general guideline toward the creation of communication strategy for the presence of higher education institutions on web based social networks.
机译:在克罗地亚的高等教育机构中,社交网络的使用并不广泛。 2011年5月,在为期10天的时间内,进行了一次匿名的在线调查,调查了机构在社交网络中的存在的重要性,该调查包括一份问卷,该问卷已分发给两个设在萨格勒布的机构的学生和员工。调查结果将在本文中进行解释和介绍。这些结果可以用作针对基于网络的社交网络上的高等教育机构存在的交流策略创建的一般指南。

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