International Communications Strategy: Development in Cross-cultural Communications, PR and Social Media

Robert Ouang Tian

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International Communications Strategy: Development in Cross-cultural Communications, PR and Social Media

机译：国际传播战略：跨文化传播，公关和社交媒体的发展

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Communication is one of the most important functions to master in order for any organization to succeed in today's globalized social and economical environment, particularly for firms doing business internationally. As such, international and/or cross-cultural communication strategies play an increasingly important role in determining a business firm's profitability.

机译：为了使任何组织在当今全球化的社会和经济环境中取得成功，特别是对于在国际上开展业务的公司而言，沟通是掌握最重要的功能之一。因此，国际和/或跨文化交流策略在确定商业公司的盈利能力方面起着越来越重要的作用。

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来源
《Journal of Consumer Marketing》 |2011年第3期|p.242-244|共3页
作者
Robert Ouang Tian;
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作者单位

Medaille College, Buffalo, NY, USA;

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正文语种 eng
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机译：发展理论框架和措施，以通过本地和非本地沟通模式实现社会媒体在企业社会责任中的作用：跨文化管理的调节作用
3. International Studies of Management & Organization Organizational Communication and Social Media: Social and Digital Strategies [J] . International studies of management & organization . 2014,第1期

机译：管理与组织国际研究组织传播与社交媒体：社会和数字策略
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5. Cross-cultural communication in social work practice: An interpretive approach to cross-cultural communication difficulties. [D] . Pierce, Joanna. 2007

机译：社会工作实践中的跨文化交流：一种解释跨文化交流困难的方法。
6. Digital communications and social media use in surgery: how to maximize communication in the digital age [O] . Martin S. Karpeh Jr., Sarah Bryczkowski 2017

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7. Cross-cultural characteristics of international marketing communications on web-site and social media [O] . Sanja Mitić 2018

机译：网站和社交媒体国际营销通信的跨文化特征

International Communications Strategy: Development in Cross-cultural Communications, PR and Social Media

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