• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Consumer Marketing >Money, money, money - how do attitudes toward money impact vanity and materialism? - the case of young Chinese consumers
【24h】

Money, money, money - how do attitudes toward money impact vanity and materialism? - the case of young Chinese consumers

机译：金钱，金钱，金钱-对金钱的态度如何影响虚荣和唯物主义？ -年轻的中国消费者

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Purpose - China is undergoing a radical change as the forces of industrialization and modernization transform its society. Money is taking on anrnincreasingly important role, particularly among young Chinese, as the Western ideals of individualism and hedonism thrive. The goal of this research isrnto understand attitudes towards money in China and how these attitudes affect elements of consumer behavior such as materialism and vanity.rnDesign/methodology/approach - The paper uses a well-accepted scale (with several dimensions) to explore attitudes towards money. Researchrnquestions examine how the dimensions of attitudes towards money affect materialism and achievement vanity. The sample comprises 127 young Chinese consumers. Statistical results based on confirmatory factor analysis as well as path analysis are reported.rnFindings - The findings clearly show that attitudes towards money in China are not monolithic; instead there are variations among young Chinese.rnMaterialism is affected by the power-prestige and anxiety dimensions, but unaffected by the distrust dimension of money attitudes. Achievement vanity is affected by the power-prestige dimension of money attitudes.rnResearch limitations/implications - Future research could examine other developing countries and other generational consumer segments. Another future research topic is to develop a comprehensive model of money attitudes, materialism, vanity, compulsive buying, and their possible antecedentsrnor moderators.rnPractical implications - These findings offer insight into the mindset of young Chinese. Beliefs that money permits one to attain not only status and possessions, but also power and control over others are contributing to increased materialism and expressions of vanity among young Chinese. For marketers, the results imply that positioning products based on the possession of money and the use of this money to indulge hedonism may resonaternwell with young Chinese consumers. However, some of the relationships we found may cause concern to ethicists and consumer watchdogs because of the associated problems of compulsive buying and other problems which are prevalent in consumer societies.rnOriginality/value - So far, no study has examined whether money attitudes drive materialism and achievement vanity, especially among younger consumers in developing countries such as China.
机译：目的-随着工业化和现代化力量改变其社会，中国正在发生根本性的变化。随着西方个人主义和享乐主义理念的蓬勃发展，金钱正扮演着越来越重要的角色，尤其是在年轻的中国人中。这项研究的目的是了解中国对货币的态度以及这些态度如何影响诸如唯物主义和虚荣心之类的消费者行为。rn设计/方法论/方法-本文使用一个公认的量表（具有多个维度）来探索对货币的态度钱。研究问题考察了对金钱的态度如何影响唯物主义和成就虚荣。样本包括127位中国年轻消费者。报告了基于验证性因素分析和路径分析的统计结果。rn发现-研究结果清楚地表明，中国对货币的态度并非单一。相反，物质主义受权力威望和焦虑因素的影响，但不受金钱态度的不信任因素的影响。成就态度虚荣受金钱态度的权力威望维度影响。研究限制/启示-未来的研究可能会考察其他发展中国家和其他一代消费者。另一个未来的研究主题是建立一个关于金钱态度，唯物主义，虚荣心，强迫购买及其可能的前身主持人的全面模型。实际意义-这些发现提供了对年轻中国人心态的洞察力。相信金钱不仅可以使人获得地位和财富，而且对他人的权力和控制权的信念正在助长年轻中国人的唯物主义和虚荣心的表达。对于营销人员而言，结果表明，基于拥有金钱并使用这些金钱来沉迷享乐主义的产品定位可能会吸引年轻的中国消费者。但是，由于强迫购买等相关问题以及在消费者社会中普遍存在的其他问题，我们发现的某些关系可能会引起伦理学家和消费者监管者的关注。rn原始性/价值-到目前为止，尚无研究检查金钱态度是否会推动唯物主义和成就虚荣心，尤其是在中国等发展中国家的年轻消费者中。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号