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首页> 外文期刊>Journal of consumer policy >Can Bonus Packs Mislead Consumers? A Demonstration of How Behavioural Consumer Research Can Inform Unfair Commercial Practices Law on the Example of the ECJ's Mars Judgement
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Can Bonus Packs Mislead Consumers? A Demonstration of How Behavioural Consumer Research Can Inform Unfair Commercial Practices Law on the Example of the ECJ's Mars Judgement

机译：奖励包装会误导消费者吗？以欧洲法院的火星判决为例，说明行为消费者研究如何为不正当商业行为法提供依据

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摘要

The use of psychological findings in EU internal market regulation has gained interest, particularly in the area of unfair commercial practices. This study investigates consumer perceptions of bonus packs containing an oversized indication of the "extra" volume in the package, such as in the Mars case. The Mars case serves as a standard reference in EU unfair commercial practices law which is used as a benchmark to determine the "average consumer." Our study demonstrates how an experiment can be set up to provide empirically based insights on whether a practice is "deceptive." Results of our experiment show that consumers overestimate the extra volume when confronted with an oversized indication compared to control conditions, which is first empirical evidence that this practice is potentially deceptive.
机译：在欧盟内部市场监管中运用心理调查结果引起了人们的兴趣，尤其是在不公平商业行为方面。这项研究调查了消费者对奖励包装的看法，其中包括超大包装中“额外”数量的指示，例如在火星案中。火星案是欧盟不公平商业行为法的标准参考，被用作确定“平均消费者”的基准。我们的研究表明，可以如何建立实验以提供基于经验的见解，以了解实践是否具有“欺骗性”。我们的实验结果表明，与对照条件相比，消费者在面对尺寸过大的指示时高估了额外的体积，这是第一手经验证据，证明这种做法具有潜在的欺骗性。

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