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首页> 外文期刊>Journal of consumer policy >Gender-Driven Food Choice: Explaining School Milk Consumption of Boys and Girls
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Gender-Driven Food Choice: Explaining School Milk Consumption of Boys and Girls

机译：性别驱动的食物选择：解释男孩和女孩的学校牛奶消费量

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摘要

The literature on the factors influencing children's consumption behaviour is vast; however, gender-specific consumption behaviour and the determinants driving these discriminative decisions are largely unknown. This article contributes insights to the role of gender in food preferences using the example of school milk consumption by German primary school children. Study subjects included pupils, their parents, teachers, and other school personnel. The results of the multilevel model reveal that there are various factors influencing the probability that a child will decide to order school milk. In addition to individual factors such as socio-economics, eating habits, and preferences, consumption behaviour is also affected by social environmental factors. These factors include the preferences of parents, the consumption behaviour of teachers, teachers' attitudes, and the attitude of the school principal. Additionally, policy-driven aspects (e.g., school milk price, product range) were included in the analysis and proved to have an impact on a child's decision to order school milk. Although the results are limited to consumption behaviour for school milk, they can be used in the development of new or the revision of existing school food programmes. The example of school milk may shed light on how specific measures affect boys* and girls' consumption, e.g., how they react to price reductions or specific school settings.
机译：影响儿童消费行为的因素的文献很多。但是，很大程度上不知道性别特定的消费行为和决定这些歧视性决定的决定因素。本文以德国小学生食用学校牛奶为例，对性别在食物偏好中的作用提供了见解。研究对象包括学生，他们的父母，老师和其他学校人员。多层次模型的结果表明，有多种因素会影响孩子决定订购学校牛奶的可能性。除了社会经济，饮食习惯和偏好等个人因素外，消费行为还受到社会环境因素的影响。这些因素包括父母的偏好，教师的消费行为，教师的态度以及校长的态度。此外，分析中还包括了政策驱动的方面（例如，学校牛奶的价格，产品范围），并被证明对孩子订购学校牛奶的决定有影响。尽管结果仅限于学校牛奶的消费行为，但可用于开发新的或修订现有的学校食品计划。学校牛奶的例子可以揭示特定措施如何影响男孩和女孩的消费，例如，他们对降价或特定学校环境的反应。

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