• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of consumer policy >Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect
【24h】

Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect

机译：性别，个性和可持续的消费者行为：阐明性别效应

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Sustainable consumer behaviour-behaviour motivated or influenced by social and/or environmental considerations-is an important topic in public policy and consumer psychology. Research on the antecedents of sustainable consumer behaviour has found a robust "gender effect": women are more likely than men to express concern about consumption's broader impacts and to act upon those concerns. The mechanisms underlying the gender effect have not been well elucidated. At the same time, more limited research has found that sustainable consumer behaviour is also influenced by personality: more agreeable and more open consumers are more likely to place importance on and to act on social and environmental concerns. Separate research in personality psychology has shown that women tend to be more agreeable than men. The authors integrate these findings to propose and test a model in which personality mediates the effect of sex on sustainable consumer behaviour. The personality differences mediating this effect are the same ones elsewhere subsumed within "gender" differences. Our findings clarify the mechanisms underlying the observed sex effect, confirm the utility of personality constructs in clarifying differences in consumer attitudes and behaviours, and have compelling implications for public policy.
机译：可持续的消费者行为-受社会和/或环境因素激励或影响的行为-是公共政策和消费者心理中的重要主题。对可持续消费者行为的前因进行的研究发现了强有力的“性别效应”：与男性相比，女性更有可能表达对消费的广泛影响的关注并采取行动。性别影响的潜在机制尚未得到很好的阐明。同时，更有限的研究发现，可持续的消费者行为也受到人格的影响：更加友好和开放的消费者更有可能重视社会和环境问题并采取行动。个性心理学的另外研究表明，女人比男人更容易接受。作者整合了这些发现，提出并测试了一种模型，在该模型中，人格介导了性对可持续消费者行为的影响。介导这种效果的人格差异与“性别”差异中其他地方的人格差异相同。我们的发现澄清了观察到的性别效应的机制，证实了人格结构在澄清消费者态度和行为差异方面的效用，并对公共政策产生了令人信服的影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号