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Fair Trade: Dynamic and Dilemmas of a Market Oriented Global Social Movement

机译：公平贸易：面向市场的全球社会运动的动态与困境

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Fair Trade is analysed as a new economic social movement to the extent that it is based on new forms of collective action and directs its demands primarily to the market rather than to the State. In addition, it is intrinsically a global movement harnessing development goals to new market relations. It differs, however, from similar movements (organics, animal welfare) to the extent that it focuses primarily on traditional issues of redistributive justice rather than a new generation of rights and duties. Fair Trade is understood as having three components: (ⅰ) the organization of alternative trading networks; (ⅱ) the marketing of Fair Trade labelled products through licensed conventional traders and retailers; and (ⅲ) the campaign-based promotion of Fair Trade to change both purchasing practices and the rules of conventional trade. As a market oriented movement, Fair Trade relies crucially on the emergence of a new politicization of consumer activity comprising not only "consumer-activists" but also the State as consumer and a new layer of political consumers sensitive to issues of social justice in their daily purchasing practices.
机译：公平贸易被分析为一种新的经济社会运动，其程度是基于新的集体行动形式，并将其需求主要导向市场而不是国家。另外，从本质上讲，这是一个将发展目标与新的市场关系结合起来的全球运动。但是，它与类似的运动（有机，动物福利）不同，它主要关注传统的再分配司法问题，而不是新一代的权利和义务。公平贸易被理解为具有三个组成部分：（ⅰ）替代贸易网络的组织； （ⅱ）通过持牌常规贸易商和零售商进行公平贸易标签产品的营销； （ⅲ）以运动为基础的促进公平贸易，以改变购买习惯和常规贸易规则。作为一种面向市场的运动，公平贸易至关重要地依赖于新的消费活动政治化的出现，这种消费活动不仅包括“消费者活动家”，还包括作为消费者的国家以及在日常工作中对社会正义问题敏感的新的政治消费者阶层。采购惯例。

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