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首页> 外文期刊>Journal of consumer policy >The Euro Illusion in Consumers' Price Estimation: An Italian-Irish Comparison in the Third Year of the Euro
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The Euro Illusion in Consumers' Price Estimation: An Italian-Irish Comparison in the Third Year of the Euro

机译：消费者价格估计中的欧元错觉：欧元第三年的意大利-爱尔兰比较

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摘要

The euro illusion is a transient phenomenon that consists of currency-related asymmetries in the intuitive judgment of product prices made by consumers. The results of a cross-country study in the third year after the introduction of the euro show a strong price estimation asymmetry in a country with an extreme exchange rate (Italy) and a weaker effect in a country in which the nominal values of the new and the old currency are much closer (Ireland). These results rule out proposed explanations of the euro illusion in price estimation that assume the sole influence of plausible anchors (reference prices stored in memory within the plausible price range), supporting instead accounts also endorsing the role of implausible anchors (reference prices outside the plausible price range). Beyond contributing to our theoretical understanding of the euro illusion, this research starts to unveil the interplay between structural factors (i.e., the currency exchange rate) and psychological mechanisms that produce long-lasting difficulties for consumers after a monetary changeover.
机译：欧元错觉是一种暂时现象，由对消费者做出的产品价格的直观判断中的与货币相关的不对称性组成。引入欧元后第三年的跨国研究结果显示，在汇率极端（意大利）的国家中，价格估算的不对称性很强，而新汇率的名义价值在该国的影响则较小。与旧货币距离更近（爱尔兰）。这些结果排除了对欧元幻觉在价格估计中的建议解释，这些解释假定了合理锚点（存储在合理价格范围内的参考价格）的唯一影响，相反，也支持了对不可信锚点（合理价格之外的参考价格）的作用的说明。价格范围）。除了有助于我们对欧元幻觉的理论理解做出贡献之外，本研究还开始揭示结构性因素（即货币汇率）与心理机制之间的相互作用，这些因素在货币转换后给消费者带来长期困扰。

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