Linking Issue Management, Corporate Social Responsibility and Crisis Communication: Applying Balance Theory in Crisis and Issue Management

Zhang Xiaochen Angela; Borden Jonathan

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Linking Issue Management, Corporate Social Responsibility and Crisis Communication: Applying Balance Theory in Crisis and Issue Management

机译：将问题管理，企业社会责任和危机沟通联系起来：在危机和问题管理中运用平衡理论

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Through a 2x2x3 experiment design, this study examines effects of issue-related corporate social responsibility (CSR) programmes on stakeholder perceptions of an issue-related crisis (i.e., blame, scepticism and corporate credibility) through the lens of balance theory. Results indicate that issue-related CSR programmes work well in reducing scepticism when stakeholders have high issue involvement and positive attitudes. Scepticism is also found to be a mediator between issue-related CSR programmes and perceived corporate credibility.

机译：通过2x2x3的实验设计，本研究通过平衡理论的视角研究了与问题相关的企业社会责任（CSR）计划对利益相关者对与问题相关的危机（即怪罪，怀疑和企业信誉）的看法的影响。结果表明，当利益相关者具有较高的问题参与度和积极态度时，与问题相关的CSR计划可以很好地减少怀疑论。怀疑主义也被发现是与问题相关的企业社会责任计划和企业信誉之间的中介。

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《Journal of contingencies and crisis management》 |2017年第4期|209-222|共14页
作者
Zhang Xiaochen Angela; Borden Jonathan;
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Kansas State Univ, AQ Miller Sch Journalism & Mass Commun, 828 Mid Campus Dr South, Manhattan, KS 66506 USA;

Syracuse Univ, SI Newhouse Sch Publ Commun, Syracuse, NY 13244 USA;

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Linking Issue Management, Corporate Social Responsibility and Crisis Communication: Applying Balance Theory in Crisis and Issue Management

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