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首页> 外文期刊>Journal of creative communications >An Analysis of Digital Media Data to Understand Parents' Concerns During the COVID-19 Pandemic to Enhance Effective Science Communication
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An Analysis of Digital Media Data to Understand Parents' Concerns During the COVID-19 Pandemic to Enhance Effective Science Communication

机译：数字媒体数据的分析，了解父母在Covid-19大流行期间的关注，提升有效的科学沟通

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摘要

Science and health journalists have incorporated digital media as a source for their daily news production process, but little is known about the potential impacts of using digital media data to inform the news production process in the context of a global pandemic, where information is rapidly changing. During the COVID-19 pandemic, families have struggled to ensure economic stability and good health as well as their children’s learning and development. The Child Trends News Service sought to broaden access to science-based information to support families during the pandemic through television news, testing whether digital media can be used to understand parents’ concerns, misconceptions, and needs in real time. This article presents that digital media data can supplement traditional ways of conducting audience research and help tailor relevant content for families to garner an average of 90 million views per report.
机译：科学与健康记者已将数字媒体纳入日常新闻生产过程的来源，但对使用数字媒体数据的潜在影响知之甚少，在全球大流行的背景下通知新闻生产过程，信息正在迅速变化 。 在Covid-19大流行期间，家庭努力确保经济稳定和良好的健康以及孩子的学习和发展。 孩子趋势新闻服务试图扩大基于科学的信息，以通过电视新闻在大流行期间支持家庭，测试数字媒体是否可用于了解父母的担忧，误解和实时需求。 本文介绍了数字媒体数据可以补充传统的传统方式来进行观众研究，并帮助为家庭定制相关内容，每次报告平均每份提出9000万次观看。

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