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首页> 外文期刊>Journal of Cultural Economics >The effect of young children on their parents' anime-viewing habits: evidence from Japanese microdata
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The effect of young children on their parents' anime-viewing habits: evidence from Japanese microdata

机译：幼儿对父母动漫观看习惯的影响：日本微数据的证据

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摘要

Anime is now considered an accepted form of animation and is considered to represent Japanese contemporary culture worldwide. There are many fans of anime and manga, creating a community known as otaku world. However, Japanese anime and manga have gained popularity in Western countries as well as in Japan. This paper attempts to ascertain the determinants of watching anime in Japan based on individual-level data from Japan. Despite the growth in the number of adult anime fans, children are still more likely to watch anime than adults are. Hence, this study investigates how adults are influenced by the presence of their children. After controlling for individual characteristics, it was found that people are more likely to watch anime when they have children aged less than 12 years who have not yet entered junior high school. Such an effect is larger for parents who belong to an older generation where people are less likely to prefer anime. This implies that the externality coming from children results in parents watching anime. The findings of this study show that externalities from surrounding people play a critical role in enlarging the market of modern cultural goods representing "Cool Japan."
机译：动漫现在被认为是动画的一种接受形式，被认为代表着全世界的日本当代文化。动漫和漫画的爱好者很多，创造了一个被称为宅男世界的社区。但是，日本动漫和漫画在西方国家和日本都已流行。本文试图根据日本的个人数据确定在日本观看动漫的决定因素。尽管成人动漫迷的数量有所增加，但儿童看动漫的可能性仍然比成人高。因此，本研究调查了成年人如何受到子女在场的影响。在控制了个人特征之后，人们发现，如果育有未满初中的12岁以下的孩子，人们观看动漫的可能性就更高。对于属于较不喜欢动漫的较老一代的父母来说，这种效果更大。这意味着来自孩子的外部性导致父母观看动漫。这项研究的结果表明，周围人的外部性在扩大代表“酷日本”的现代文化产品的市场方面起着至关重要的作用。

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