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MARKET AS NARRATIVE AND CHARACTER

机译：市场叙事和特色

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In this essay, the author analyzes social science thinking about the capitalist market from instrumentalism to institutionalism and the recent turn toward more cultural economics, and propose to enlarge the latter opening via the 'strong program' in cultural sociology. Nineteenth century' big thinkers' conceptualized the market as if it were entirely deracinated, based on alienation and pure calculation. The profession of economics subtracted the social critique from this dismal understanding and converted the dismal science into mathematical predictions and production functions. The new economic sociology exposed the institutional framework of market decisions, emphasizing social networks and status competition. Cultural economic sociology has challenged institutionalism, showing how social meanings, not just institutional position, determines economic value. The next step is to demonstrate that the market itself depends on cultural meanings. The strength of a market depends upon narrative projections of future economic conditions. An optimistic scenario creates confidence and sparks investment. A pessimistic narrative creates fear and leads investors keep their money tight. Confidence in the future depends on constructions of 'character': will economic actors constrain themselves by acting in a sober and moral way or will they be hedonistic, indulging in short-term satisfaction? This cultural-sociological theory is illustrated with reference to Keynes' General Theory about the 1930s Great Depression and U.S. Federal Reserve chairman Ben Bernanke's policy vis-Ã -vis the current Great Recession.View full textDownload full textKeywordsmarket, economic sociology, strong program in cultural sociology, narrative, Keynes, BernankeRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/17530350.2011.609717
机译：在本文中，作者分析了从工具主义到制度主义以及最近转向更多文化经济学的关于资本主义市场的社会科学思想，并建议通过文化社会学的“强大计划”扩大后者的开放。 19世纪的“大思想家”基于疏远和纯粹的计算，将市场概念化为完全被消灭。经济学专业从这种令人沮丧的理解中消除了对社会的批评，并将令人沮丧的科学转化为数学预测和生产函数。新的经济社会学揭露了市场决策的制度框架，强调了社会网络和地位竞争。文化经济社会学对制度主义提出了挑战，表明了社会意义，而不仅仅是制度地位，是如何决定经济价值的。下一步是证明市场本身取决于文化含义。市场的实力取决于对未来经济状况的叙述性预测。乐观的情景可以建立信心并激发投资。悲观的叙述会引起恐惧，并导致投资者紧缩资金。对未来的信心取决于“角色”的构造：经济角色会以清醒和道德的方式约束自己，还是会享乐主义，沉迷于短期满意度？结合凯恩斯关于1930年代大萧条的通论和美国联邦储备委员会主席本·伯南克针对当前大萧条的政策对这种文化社会学理论进行了说明。查看全文下载全文关键词市场，经济社会学，文化的有力纲领社会学，叙事，凯恩斯，伯南克相关的变量add add_id -4dff56cd6bb1830b“};添加到候选列表链接永久链接http://dx.doi.org/10.1080/17530350.2011.609717

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