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首页> 外文期刊>Journal of dairy science >To change or not to change? Veterinarian and farmer perceptions of relational factors influencing the enactment of veterinary advice on dairy farms in the United Kingdom
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To change or not to change? Veterinarian and farmer perceptions of relational factors influencing the enactment of veterinary advice on dairy farms in the United Kingdom

机译：改变或不改变？兽医和农民对影响英国乳制品养殖兽医咨询的关系因素的认识

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摘要

Achieving herd health and welfare improvement increasinglyrelies on cattle veterinarians to train and advisefarmers, placing veterinary interactions at the heartof knowledge exchange. Cattle veterinarians recognizetheir influence and the need to be proactive advisorsbut struggle with acting upon this awareness in dailypractice, reporting a need to enhance their advisory approachto inspire farmer behavior change. Understandinghow veterinarian-farmer interactions positively ornegatively influence the enactment of change on farmis therefore essential to support the cattle veterinaryprofession. This paper adopts a qualitative approach toconceptualize how and under what circumstances veterinaryadvice has the potential to support and inspirefarmer engagement with behavior change on the UKdairy farm. Fourteen UK dairy farms were recruitedto take part in a qualitative study involving researchobservation of a typical advisory consultation betweenveterinarian and farmer (n = 14) followed by separate,in-depth interviews with the farmer(s) and their respectiveveterinarian. Interview data were organized usinga template coding method and analyzed thematically.While accuracy of veterinary advisory content wasvalued, it was a relational context of trust, sharedveterinarian-farmer understanding, and meaningful interpretationof advice at a local (farmer) level that wasmost likely to enact change. Critically, these relationalfactors were reported to work together synergistically; atrusting relationship was an essential, but not necessarilysufficient, component to create a culture of change.Findings suggest that cattle veterinarians may benefitfrom tailoring advisory services to the farmer’s specificworld view, facilitated by a shared understanding of thefarmer’s immediate and long-term motivational drivers.In consequence, cattle veterinarians seeking to positivelyengage farmers in advisory interactions could considera focus on farmer priorities, motivations, and goals asparamount to frame and inform advisory messages.This explicit collaborative communication encouragesthe selection of appropriate and timely veterinary expertise,leading to better integration and adoption ofadvice on farm given enhanced advisory relevance forfarmers’ unique circumstances. This farmer-centeredapproach, involving active co-creation of plans betweenindividuals, is critical for engagement and commitmentwhen tackling complex problems.
机译：越来越多地实现畜群健康和福利改善依靠牛兽医训练和建议农民，在心脏上放置兽医互动知识交流。牛兽医认识到他们的影响力和需要成为主动顾问但与每日意识的行为斗争实践，报告需要加强他们的咨询方法激发农民行为的变化。理解兽医 - 农民如何积极互动对农场的改变产生负面影响因此，支持牛兽医是必不可少的职业。本文采用了一种定性的方法概念化如何以及在兽医的情况下建议有可能支持和激励农民与英国的行为变化进行婚姻奶牛场。 14个英国乳制农场被招募了参与涉及研究的定性研究观察典型的咨询咨询兽医和农民（n = 14），然后是分开，对农民的深入访谈及其各自的访谈兽医。采访数据进行了组织使用模板编码方法并对主题分析。虽然兽医咨询内容的准确性是有价值，这是信托的关系背景，共享兽医 - 农民的理解，有意义的解释在当地（农民）水平的建议最有可能制定变革。批判性地，这些关系据报道，因素协同协同工作;一种信任关系是必不可少的，但不一定足够，组成营养改变文化。调查结果表明，牛兽医可能会受益从剪裁咨询服务到农民的特定世界观，通过对此的共同理解而促进农民的直接和长期的动机司机。结果，牛兽医积极寻求积极参与咨询互动的农民可以考虑专注于农民优先事项，动机和目标框架框架和通知咨询信息。这种明确的协作沟通鼓励选择适当和及时的兽医专业知识，导致更好地整合和采用对农场的建议提供了增强的咨询相关性农民的独特情况。这个以农民为中心的方法，涉及积极的共同创造计划个人，对参与和承诺至关重要在解决复杂问题时。

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  • 来源
    《Journal of dairy science》 |2019年第11期|10379-10394|共16页
  • 作者

    Alison M. Bard; David Main; Emma Roe; Anne Haase; Helen Rebecca Whay; Kristen K. Reyher;

  • 作者单位

    University of Bristol Veterinary School Langford Bristol BS40 5DU United Kingdom;

    Royal Agricultural University Cirencester Gloucestershire GL7 6JS United Kingdom;

    School of Geography and Environmental Sciences University of Southampton Southampton SO17 1BJ United Kingdom;

    Cancer Prevention Program Public Health Sciences Division Fred Hutchinson Cancer Research Center Seattle WA 98109-1024;

    University of Bristol Veterinary School Langford Bristol BS40 5DU United Kingdom;

    University of Bristol Veterinary School Langford Bristol BS40 5DU United Kingdom;

  • 收录信息 美国《科学引文索引》(SCI);美国《生物学医学文摘》(MEDLINE);美国《化学文摘》(CA);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    veterinary advice; behavior change; dairy farmer; herd health; communication;

    机译：兽医建议;行为改变;乳制品农民;群体健康;沟通;

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