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首页> 外文期刊>Journal of design history >Commercial Art to Graphic Design: The Rise and Decline of Commercial Art in Australia
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Commercial Art to Graphic Design: The Rise and Decline of Commercial Art in Australia

机译：商业艺术到平面设计：澳大利亚商业艺术的兴衰

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Writers often portray the relationship between graphic design and commercial art as an unproblematic progression, with the term 'commercial art' as the simple precursor of the term 'graphic design'. I argue that this is an over-simplification of an altogether more complex and involved process. Within an Australian context, and particularly within Victoria, this article explores the emergence of commercial art in its historical specificity. It suggests that commercial art was a collection of disparate practices, excluded from the developing discourse of fine art because of their industrial application. Since commercial art never constituted an actual discourse of its own, this allowed for, or necessitated, both a decline in the standing of commercial art, and concurrently that a number of these practices be subsumed within the emergence of graphic design as a component of design discourse in the twentieth century.
机译：作家经常将图形设计和商业艺术之间的关系描绘成毫无问题的发展，术语“商业艺术”是术语“图形设计”的简单前身。我认为这是对一个更加复杂和复杂的过程的过度简化。在澳大利亚的背景下，尤其是在维多利亚州，本文探讨了商业艺术的历史特殊性。这表明商业艺术是各种实践的集合，由于其工业应用而被排除在发展中的艺术讨论之外。由于商业艺术从未构成其本身的实际论述，因此这允许或有必要降低商业艺术的地位，并同时将许多此类实践包含在图形设计中，作为设计的一部分。在二十世纪的论述。

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