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首页> 外文期刊>Journal of digital media management >How Coca-Cola went three-dimensional to revolutionise its package design workflow to save time, money and foster more creativity
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How Coca-Cola went three-dimensional to revolutionise its package design workflow to save time, money and foster more creativity

机译：可口可乐如何以三维方式革新其包装设计工作流程，以节省时间，金钱并培养更多创造力

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摘要

Three-dimensional (3D) visualisation is the latest chapter in Coca-Cola’s long and storied history of dynamic packaging design. Using Adobe Dimension, which allows users to visualise product shots, package designs and other branded collateral in 3D real-world settings (with nophotography required), Coca-Cola has trained a team of graphic designers to transition their designs from two-dimensional assets to fully-visualised 3D mockups on their own. The end result is saving the company hundreds of thousands of dollars in product visualisation costs (from photographyto rendering), has sped up its prototyping process, and has empowered graphic designers to take their packaging and marketing designs to a whole new level, whether that is in the early stages of design visualisation, or as the assets they have created are used for augmented reality, virtualreality and 3D experiences. This case study explores Coca-Cola’s transition into this new digital workflow, and shares the lessons learned along the way, along with the exciting prospects this new digital pipeline presents.
机译：三维（3D）可视化是可口可乐悠久的动态包装设计历史中的最新篇章。使用Adobe Dimension（可让用户在3D现实环境中可视化产品拍摄，包装设计和其他品牌抵押品（无需照相）），可口可乐培训了一组平面设计师，将他们的设计从二维资产过渡到了完全可视化的3D模型。最终结果是为公司节省了数十万美元的产品可视化成本（从摄影到渲染），加快了原型制作过程，并授权图形设计师将其包装和营销设计提升到一个全新的水平，无论是在设计可视化的早期阶段，或者将它们创建的资产用于增强现实，虚拟现实和3D体验。本案例研究探讨了可口可乐向这种新的数字工作流程的过渡，并分享了在此过程中获得的经验教训以及这种新的数字渠道所带来的令人兴奋的前景。

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