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The role of innovative technology in monetising content by delivering it to more people more efficiently

机译：创新技术在通过更有效地向更多人提供内容来货币化中的作用

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With the proliferation of smartphones, tablets, streaming players, connected televisions and other high-bandwidth connected devices, today's audiences demand information and entertainment anywhere, anytime, on any screen. Content owners could meet that demand using clever, cost-effective, highly automated systems that have the potential to make it feasible and profitable to distribute all kinds of content. However, many content owners currently rely on home-grown and unnecessarily complex content management and distribution solutions that require excessive manual manipulation - and often capital investment - which reduces efficiency and cost-effectiveness. In fact, these inefficiencies often undermine business viability and viewer access, especially if the actual 'value' of the content is unknown. To overcome these challenges and make the most of their assets, content owners must implement technologies that streamline content management and distribution for over the top (OTT) direct targeting of consumers. Fully automated, rule-based, online publishing solutions exist today that target the most popular consumer technologies. Where possible, cloud technology - elastically scalable resources - can also be leveraged to minimise capital costs and streamline workflows. This paper will describe the capabilities of new, highly efficient, automated OTT publishing systems, including technology advances in online, viewer-targeted publishing and best practices for metadata transport, migration, encoding, transcoding and cloud-based deployments. The paper will focus on practical application, with consideration for interoperability, sustainability and return on investment.
机译：随着智能手机，平板电脑，流播放器，联网电视和其他高带宽联网设备的激增，当今的观众随时随地在任何屏幕上都需要信息和娱乐。内容所有者可以使用聪明，具有成本效益的，高度自动化的系统来满足该需求，该系统有可能使分发各种内容变得可行且有利可图。但是，许多内容所有者当前依赖于自己开发且不必要的复杂内容管理和分发解决方案，这些解决方案需要过多的手动操作-通常需要资本投资-这降低了效率和成本效益。实际上，这些低效率通常会破坏业务可行性和查看者访问权限，尤其是在内容的实际“价值”未知的情况下。为了克服这些挑战并充分利用其资产，内容所有者必须实施可简化内容管理和分发的技术，以针对消费者的最高（OTT）直接定位。如今，存在针对最流行的消费者技术的全自动，基于规则的在线发布解决方案。在可能的情况下，还可以利用云技术（可弹性伸缩的资源）来最小化资本成本并简化工作流程。本文将介绍新型，高效，自动化的OTT发布系统的功能，包括在线技术的进步，针对观众的发布以及元数据传输，迁移，编码，转码和基于云的部署的最佳实践。本文将重点放在实际应用上，并考虑互操作性，可持续性和投资回报。

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