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首页> 外文期刊>Journal of Dong Hua University >Business Strategy and Perceived Benefits of Internet Banking: Their Impact on Banks' Strategic Responses to China's Entry to WTO
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Business Strategy and Perceived Benefits of Internet Banking: Their Impact on Banks' Strategic Responses to China's Entry to WTO

机译：网上银行的业务战略和可感知的收益：它们对银行对中国加入WTO的战略反应的影响

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摘要

With the entry to WTO and development of IT, banks In China are adjusting their competitive strategies to meet the competition. Internet banking has become a kind of strategic choice to response to the entry to WTO. Based on relevantly selective reviews of literature of strategy theory and research, a model is developed to study banks' strategic response to entry to WTO. According to a survey of 192 sets of questionnaires, this study finds that external pressure, business strategy and perceived benefits of Internet banking would influence banks' perceived increase in Internet banking investment. And banks' perceived increase in Internet banking investment has no difference between big banks and small banks.
机译：随着加入世界贸易组织和信息技术的发展，中国的银行正在调整其竞争战略以应对竞争。互联网银行已经成为应对加入世贸组织的一种战略选择。基于对战略理论和研究文献的相关选择性评论，开发了一个模型来研究银行对加入WTO的战略反应。根据对192套问卷的调查，该研究发现，互联网银行的外部压力，业务策略和感知收益将影响银行感知的互联网银行投资增长。银行对互联网银行投资的感知增长在大银行和小银行之间没有区别。

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