Digital Media in the Obama Campaigns of 2008 and 2012: Adaptation to the Personalized Political Communication Environment

Bruce Bimber

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Digital Media in the Obama Campaigns of 2008 and 2012: Adaptation to the Personalized Political Communication Environment

机译：2008年和2012年奥巴马竞选活动中的数字媒体：适应个性化政治传播环境

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This essay provides a descriptive interpretation of the role of digital media in the campaigns of Barack Obama in 2008 and 2012 with a focus on two themes: personalized political communication and the commodification of digital media as tools. The essay covers campaign finance strategy, voter mobilization on the ground, innovation in social media, and data analytics, and why the Obama organizations were more innovative than those of his opponents. The essay provides a point of contrast for the other articles in this special issue, which describe sometimes quite different campaign practices in recent elections across Europe.

机译：本文对2008年和2012年巴拉克·奥巴马（Barack Obama）竞选活动中数字媒体的作用进行了描述性解释，重点关注两个主题：个性化政治传播和将数字媒体作为工具的商品化。本文涵盖竞选财务战略，实地选民动员，社交媒体创新和数据分析，以及奥巴马组织为何比其对手更具创新性。这篇文章与本期特刊中的其他文章形成了鲜明对比，这些文章描述了在欧洲最近的选举中有时完全不同的竞选活动。

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来源
《Journal of E-Government》 |2014年第2期|130-150|共21页
作者
Bruce Bimber;
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作者单位

Department of Political Science, University of California-Santa Barbara, Santa Barbara, CA 93106-9420;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Data analytics; election of 2008; election of 2012; Obama; online campaigns; social media;

机译：数据分析;2008年选举;2012年选举;奥巴马在线活动;社交媒体;

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1. Obama's 2012 Facebook Campaign: Political Communication in the Age of the Like Button [J] . Roman Gerodimos, Jakup Justinussen Journal of E-Government . 2015,第2期

机译：奥巴马（Obama）2012年的Facebook运动：点赞时代的政治传播
2. (De)personalization of campaign communication: Individualization and hierarchization in party press releases and media coverage in the 2008 Austrian parliamentary election campaign [J] . Guenther Lengauer, Georg Winder Communications . 2013,第1期

机译：竞选活动沟通的（非）个人化：2008年奥地利议会选举运动中的党派新闻稿和媒体报道的个性化和层次化
3. From Networked Nominee to Networked Nation: Examining the Impact of Web 2.0 and Social Media on Political Participation and Civic Engagement in the 2008 Obama Campaign [J] . Derrick L. Cogburna* amp, Fatima K. Espinoza-Vasquezb Journal of Political Marketing . 2011,第1a2期

机译：从网络提名者到网络国家：研究Web 2.0和社交媒体对2008年奥巴马竞选活动中政治参与和公民参与的影响
4. Communication Strategy of Political Leader’s Image Mythologization in Digital Space during the Course of Election Campaign: Comparative Aspect [C] . Liudmila V. Balakhonskaya, Nina N. Zhuravleva, Iuliia V. Beresneva Communication Strategies in Digital Society Workshop . 2019

机译：竞选活动中数字空间中政治领袖形象神话化的传播策略：比较方面
5. New Media Approaches to Presidential Campaigning: Barack Obama's Centralized Control and Ron Paul's Spontaneous Organization in 2008 and 2012. [D] . Chen, Hui Jung. 2017

机译：总统竞选的新媒体方法：2008年和2012年，巴拉克·奥巴马（Barack Obama）的集中控制和罗恩·保罗（Ron Paul）的自发组织。
6. Peer Reviewed: Antismoking Mass Media Campaigns and Support for Smoke-Free Environments Mobile County Alabama 2011–2012 [O] . Gabriel H. Fosson, Debra M. McCallum, Michael B. Conaway 2014

机译：同行评审：2011-2012年阿拉巴马州莫比尔县反吸烟大众媒体宣传活动和对无烟环境的支持
7. The Political Communication in the “Social media”: Comparative analysis of the campaign of Barack Obama and Hillary Clinton in 2008. [O] . López–Trigo Reig María, Garcia Cubells Rosario, Femenia Almerich Sandra 2014

机译：“社交媒体”中的政治传播：对巴拉克·奥巴马和希拉里·克林顿在2008年竞选活动的比较分析。

Digital Media in the Obama Campaigns of 2008 and 2012: Adaptation to the Personalized Political Communication Environment

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