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首页> 外文期刊>Journal of E-Government >When digital natives enter the electorate: Political social media use among first-time voters and its effects on campaign participation
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When digital natives enter the electorate: Political social media use among first-time voters and its effects on campaign participation

机译：当数字本地人进入选民时：在首次选民中使用政治社交媒体以及对竞选参与的影响

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摘要

In this study, we explore the media exposure of digital native first-time voters and test for its mobilizing potential for their campaign participation. We compare first-time voters' and experienced voters' exposure to political information on social network sites, non-social online media and offline media. Using a unique research design that involves a smartphone-based diary study, we assess voters' (n = 1108) media exposure every other day of the Danish parliamentary election campaign in 2015. We distinguish between different content types that first-time voters receive on social media and test for variation in the mobilizing potential of these content types. Findings show that social media platforms play a superior role in the media diet of digital native voters and can foster campaign participation. First-time voters are more exposed to direct communication from political actors than experienced voters while content from news media on social media plays an equal role in both groups' media diet. Results suggest that a digital media environment potentially socializes young voters into polarized information environments that nevertheless may increase their involvement in an upcoming election.
机译：在这项研究中，我们探讨了数字本机首次选民的媒体曝光，并考验了其竞选参与的动员潜力。我们比较首次选民和经验丰富的选民对社交网站，非社交在线媒体和离线媒体的政治信息的接触。使用涉及基于智能手机的日记研究的独特研究设计，我们在2015年丹麦议会选举活动的每隔一天评估选民（n = 1108）媒体曝光。我们区分了首次选民收到的不同内容类型社交媒体和测试中这些内容类型的调动潜力的变化。调查结果表明，社交媒体平台在数字本土选民的媒体饮食中发挥着卓越的作用，并可以促进活动参与。首次选民更接触从政治行动者直接沟通而不是经验丰富的选民，而社交媒体的新闻媒体的内容在两组媒体饮食中起着平等的作用。结果表明，数字媒体环境潜在地将年轻选民社交到偏振信息环境中，尽管可能会增加其参与即将到来的选举。

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