L Industrial Organization

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L Industrial Organization

机译：L产业组织

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Thirteen papers present a theoretical and practical examination of franchising from an entrepreneurial and an international perspective, covering micro and macro studies of franchising environments in regions including Europe, the Balkans, China, the United States, Africa, and less developed markets. Papers discuss franchising in emerging markets; franchising as an entrepreneurial form; internationalization of franchising; clustering for international market selection; franchising in Italy; franchising in Morocco; franchising in Croatia; microfranchising in less developed countries; Ruth's Chris franchises expanding internationally; international franchising at Best Western; the San Francisco Coffee House opening in Croatia; an Athlete's Foot master franchisee in China; and final reflections. Alon is Cornell Professor of International Business at Rollins College. Index.

机译：十三篇论文从企业家和国际角度介绍了特许经营的理论和实践，涵盖了包括欧洲，巴尔干，中国，美国，非洲和欠发达市场在内的地区的特许经营环境的微观和宏观研究。论文讨论了新兴市场的特许经营；特许经营作为一种创业形式；特许经营的国际化；聚集国际市场选择；在意大利特许经营；摩洛哥特许经营；在克罗地亚特许经营；欠发达国家的微型特许经营；露丝的克里斯（Chris）专营国际业务。 Best Western的国际特许经营；在克罗地亚开设的旧金山咖啡馆；在中国的运动员足部特许经营者；和最后的思考。 Alon是Rollins学院的康奈尔大学国际商务教授。指数。

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《Journal of Economic Literature》 |2011年第1期|p.218-225|共8页
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L Industrial Organization

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