CONSTRAINED AGENCY IN CORPORATE SOCIAL MEDIA POLICY

RYAN WEBER

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CONSTRAINED AGENCY IN CORPORATE SOCIAL MEDIA POLICY

机译：企业社交媒体政策中的受约束机构

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Corporate social media policies construct what Herndl and Licona term "constrained agency," an ambiguous, contradictory agent function. Drawing on an analysis of 31 corporate social media policies, this article argues that these policies create constrained agency in two ways: they establish contradictory expectations for a writer's voice by requesting both individual and corporate-friendly voices, and they create a seemingly paradoxical situation where employees both do and do not represent the company. These policies shed light on the complex constructions of agency within corporations and encapsulate the workplace tensions that accompany the affordances of social media tools.

机译：企业社交媒体政策构建了Herndl和Licona所谓的“受约束的代理人”，即模棱两可，相互矛盾的代理人职能。通过对31种公司社交媒体政策的分析，本文认为这些政策以两种方式创建了受约束的代理机构：它们通过请求个人和企业友好的声音来建立对作家声音的矛盾期望，并且它们创建了一种看似矛盾的情况，其中员工都代表或不代表公司。这些政策揭示了公司内部代理机构的复杂结构，并囊括了伴随社交媒体工具提供的工作场所紧张局势。

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《Journal of educational technology systems》 |2013年第3期|289-315|共27页
作者
RYAN WEBER;
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Dept. of English University of Alabama-Huntsville Huntsville, AL 35899;

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CONSTRAINED AGENCY IN CORPORATE SOCIAL MEDIA POLICY

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