METAPHORS IN THE RHETORIC OF PANDEMIC FLU: ELECTRONIC MEDIA COVERAGE OF H1N1 AND SWINE FLU

ELIZABETH L ANGELI

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METAPHORS IN THE RHETORIC OF PANDEMIC FLU: ELECTRONIC MEDIA COVERAGE OF H1N1 AND SWINE FLU

机译：大流行性流感的言语中的隐喻：H1N1和猪流感的电子介质覆盖

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Drawing on pandemic flu metaphor research and building on previous metaphor theory, this article uses rhetorical analysis to examine and move toward understanding the metaphors surrounding H1N1 and swine flu. To understand these metaphors, I created two Google Alerts for the terms "H1N1" and "swine flu" and collected data using these Google Alerts from November 10, 2009 to December 10, 2009. I then examined the headlines and content found in the news articles, blogs, and websites from the Google Alerts, and grouped the metaphors used in these headlines and content thematically. These themes work toward providing a rhetoric of pandemic flu, a rhetoric that might assist health care recipients in being more aware of how metaphors used in electronic media create meaning for health concerns.

机译：本文基于大流行性流感的隐喻研究，并以先前的隐喻理论为基础，使用修辞分析来研究并朝着理解H1N1和猪流感周围的隐喻发展。为了理解这些隐喻，我创建了两个针对“ H1N1”和“猪流感”的Google警报，并从2009年11月10日至2009年12月10日使用这些Google警报收集了数据。然后，我查看了新闻中的标题和内容Google快讯中的文章，博客和网站，并按主题对这些标题和内容中使用的隐喻进行了分组。这些主题致力于提供一种流行性感冒的言论，这种言论可能有助于医疗保健接受者更加了解电子媒体中使用的隐喻如何为健康问题创造意义。

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《Journal of Technical Writing & Communication》 |2012年第3期|p.203-222|共20页
作者
ELIZABETH L ANGELI;
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English Department Towson University 800 York Road Baltimore, MD 21252;

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1. From avian flu H5N1 to swine flu H1N1: The new (threatening?) Flu pandemics [Von der vogelgrippe H5N1 zur schweinegrippe H1N1: Die neuen (drohenden?) Grippe-pandemien] [J] . Pharmazie in Unserer Zeit . 2011,第2期

机译：从禽流感H5N1到猪流感H1N1：新的（威胁性的）流感大流行[从禽流感H5N1到猪流感H1N1：新的（威胁性的）流感大流行]
2. The Swine Flu Triage (SwiFT) study: development and ongoing refinement of a triage tool to provide regular information to guide immediate policy and practice for the use of critical care services during the H1N1 swine influenza pandemic. [J] . Rowan KM, Harrison DA, Walsh TS, Health technology assessment: HTA . 2010,第55期

机译：猪流感分流（SwiFT）研究：开发和不断完善分流工具，以提供常规信息，指导H1N1猪流感大流行期间使用重症监护服务的即时政策和实践。
3. The Swine Flu Triage (SWIFT) study: Development and ongoing refinement of a triage tool to provide regular information to guide immediate policy and practice for the use of critical care services during the H1N1 swine influenza pandemic [J] . Health technology assessment: HTA . 2010,第55期

机译：猪流感分诊（SWIFT）研究：开发和不断完善分诊工具，以提供常规信息，指导在H1N1猪流感大流行期间使用重症监护服务的即时政策和实践。
4. LESSONS FROM THE 2009 SWINE FLU PANDEMIC, AVIAN FLU, AND THEIR CONTRIBUTION TO THE CONQUEST OF INDUCED AND NATURAL PANDEMICS [C] . RICHARD L. GARWIN International Seminar on Nuclear War and Planetary Emergencies . 2011

机译：2009年猪流感大流行，禽流感及其对征服诱发和自然流行病的贡献的课程
5. Communication guidelines for epidemic virus and flu outbreaks in schools following the 2009 H1N1 pandemic [D] . Clayton, Cathryn. 2013

机译：2009年H1N1大流行之后学校流行病毒和流感暴发的传播指南
6. Potential of Complementary and Alternative Medicine in Preventive Management of Novel H1N1 Flu (Swine Flu) Pandemic: Thwarting Potential Disasters in the Bud [O] . Rajesh Arora, R. Chawla, Rohit Marwah, 2011

机译：补充和替代药物在新型H1N1流感（猪流感）大流行的预防管理中的潜力：阻止芽中的潜在灾害
7. An investigation into the management of the Swine Flu in the education sector with a view to assessing the policies and procedures and looking at their effectiveness in reducing the spread of pandemic H1N1 (Swine Flu) [O] . Sheridan Noelle 2010

机译：对教育部门的猪流感管理进行调查，以评估政策和程序，并研究其在减少甲型H1N1流感（猪流感）传播中的有效性
8. Public Attitudes Toward the Swine Flu Immunization Program and Media Coverage of Events: Some Valuable Lessons Learned [R] . Gunn, W. J. , Golding, N. H. , D'Onofrio, C. N. , 1981

机译：公众对猪流感免疫计划的态度和媒体对事件的报道：一些有价值的经验教训

METAPHORS IN THE RHETORIC OF PANDEMIC FLU: ELECTRONIC MEDIA COVERAGE OF H1N1 AND SWINE FLU

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