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Being flexible through customization - The impact of incubator focus and customization strategies on incubatee survival and growth

机译:通过定制实现灵活性-孵化器重点和定制策略对孵化器生存和成长的影响

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摘要

Given the increased importance of flexibility in company development models, it is not surprising that start-up support structures such as business incubators give more attention to flexible service offerings. In this paper, we argue that an incubator's service customization strategy is ideal in situations with high incubatee need heterogeneity. Moreover, we examine how an incubator's industry segmentation efforts are related to its customization strategy, and examine its subsequent impact on incubatee survival and growth. Based on an empirical study using data from 166 Brazilian incubators, we find that service customization is a significant mediator through which an incubator's industry focus can influence incubatee survival and growth. Moreover, contrary to the common assumption that an industry focus automatically leads to a higher incubatee performance level, we fail to find any evidence for a significant direct relation between an incubator's industry segmentation and incubatee survival and growth. (C) 2016 Elsevier B.V. All rights reserved.
机译:鉴于灵活性在公司开发模型中的重要性日益提高,因此,诸如企业孵化器之类的启动支持结构会更多地关注灵活的服务产品也就不足为奇了。在本文中,我们认为在孵化器需要异质性高的情况下,孵化器的服务定制策略是理想的。此外,我们研究了孵化器行业细分的努力如何与其定制策略相关联,并研究了其对孵化器生存和增长的后续影响。基于使用来自166个巴西孵化器的数据进行的经验研究,我们发现服务定制是一个重要的中介,孵化器的行业重点可以通过它来影响孵化器的生存和成长。而且,与通常认为行业焦点会自动导致更高的孵化器绩效水平的假设相反,我们没有找到任何证据表明孵化器的行业细分与孵化器生存与增长之间存在显着的直接关系。 (C)2016 Elsevier B.V.保留所有权利。

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