The search for innovative partners in co-creation: Identifying lead users in social media through netnography and crowdsourcing

Brem Alexander; Bilgram Volker

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The search for innovative partners in co-creation: Identifying lead users in social media through netnography and crowdsourcing

机译：在共创中寻找创新合作伙伴：通过网络志和众包寻找社交媒体的主要用户

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Despite the extensive literature on the benefits of netnography and crowdsourcing for insight and idea generation, little research has been conducted on their practical relevance and application for identifying lead users. We address this gap through an analysis of 24 lead user projects investigating the viability, underlying processes, and main differences of these new search strategies. We argue that both methods justify the significant investments by additionally providing a user-centric basis for subsequent ideation sessions with lead users. Our findings contribute to user innovation literature by demonstrating new ways of identifying these highly valuable users in the social media age. (c) 2015 Elsevier B.V. All rights reserved.

机译：尽管有大量的文献记载了网络志和众包对洞察力和创意产生的好处，但关于它们在确定潜在用户方面的实际意义和应用方面却鲜有研究。我们通过对24个主要用户项目的分析来解决这一差距，这些项目调查了这些新搜索策略的可行性，基本流程和主要差异。我们认为，这两种方法通过为后续与主要用户的构想会议提供以用户为中心的基础，证明了重大投资的合理性。我们的发现通过展示识别社交媒体时代这些极有价值的用户的新方法，为用户创新文献做出了贡献。（c）2015 Elsevier B.V.保留所有权利。

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《Journal of engineering and technology management》 |2015年第julaasepa期|40-51|共12页
作者
Brem Alexander; Bilgram Volker;
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作者单位

Univ Southern Denmark, Mads Clausen Inst, DK-6400 Sonderborg, Denmark;

Rhein Westfal TH Aachen, TIME Res Area, D-52072 Aachen, Germany;

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收录信息美国《科学引文索引》(SCI);美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
中图分类
关键词
Lead user; Social media; Netnography; Crowdsourcing; User innovation;

机译：首席用户;社交媒体;民族志;众包;用户创新;

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1. Social Media for Identifying Lead Users? Insights into Lead Users' Social Media Habits* [J] . Markus Ernst, Alexander Brem International Journal of Innovation and Technology Management . 2017,第4期

机译：用于识别主要用户的社交媒体？洞察主要用户的社交媒体习惯*
2. Enhancing Emergency Communication With Social Media: Identifying Hyperlocal Social Media Users and Information Sources [J] . Rob Grace, Jess Kropczynski, Scott Pezanowski, International journal of information systems for crisis response and management . 2018,第3期

机译：加强与社交媒体的紧急交流：识别超本地社交媒体用户和信息源
3. Identifying High Influential Users in Social Media by Analyzing Users' Behaviors [J] . Zhao Zhongying, Zhou Hui, Zhang Bijun, Journal of intelligent & fuzzy systems: Applications in Engineering and Technology . 2019,第6aPta2期

机译：通过分析用户的行为来识别社交媒体的高影响力
4. DISCOVERING NEXT GENERATION PRODUCT INNOVATIONS BY IDENTIFYING LEAD USER PREFERENCES EXPRESSED THROUGH LARGE SCALE SOCIAL MEDIA DATA [C] . Suppawong Tuarob, Conrad S. Tucker Computers and information in engineering conference;ASME international design engineering technical conferences and computers and information in engineering conference . 2014

机译：通过识别通过大型社交媒体数据表达的主要用户偏好来发现下一代产品创新
5. Crowdsourcing as bricolage: A qualitative study of journalists enlisting and using crowdsourcing in social media. [D] . Schaefer, Daniel John. 2013

机译：众包作为贿赂：对在社交媒体上招募和使用众包的记者的定性研究。
6. Perceived Community Support Users’ Interactions and Value Co-Creation in Online Health Community: The Moderating Effect of Social Exclusion [O] . Wenlong Liu, Xiucheng Fan, Rongrong Ji, 2020

机译：在线医疗社区中的感知社区支持用户交互和价值共同创造：社会排斥的调节作用
7. Home > All Content > Vol 50, No 1 (2019) Exploring Research–Policy Partnerships in International Development Cover Page Edited by: James Georgalakis and Pauline Rose June 2019 Volume 50 Issue 1 This issue aims to identify how partnerships focused on the production of policy-engaged research seek to achieve societal impact and explores the challenges in these processes. The collaborations analysed span academia, civil society and government, from the grassroots to the national and global levels. By locating these examples within the broader debates on interactions between researchers and research users designed to strengthen evidence informed decision making, this publication offers concepts and practices to inform those funding, designing and undertaking development research. The featured case studies are explored through the perspectives of both researchers and their partners in civil society and policy. They are predominantly taken from a diverse portfolio of research projects funded through the UK’s Economic and Social Research Council (ESRC) and the Department for International Development (DFID) Strategic Partnership. A collaboration with the Impact Initiative, this IDS Bulletin is essential reading for all those in research organisations, development agencies and donors committed to the better use of evidence and learning for development. Exploring Research–Policy Partnerships in International Development James Georgalakis, Pauline Rose DOI: 10.19088/1968-2019.100 ABSTRACT FULL ISSUE PDF Foreword Diana Dalton DOI: 10.19088/1968-2019.102 ABSTRACT PDFONLINE ARTICLE Introduction: Identifying the Qualities of Research–Policy Partnerships in International Development – A New Analytical Framework James Georgalakis, Pauline Rose DOI: 10.19088/1968-2019.103 ABSTRACT PDFONLINE ARTICLE Rethinking Research Impact through Principles for Fair and Equitable Partnerships Kate Newman, Sowmyaa Bharadwaj, Jude Fransman DOI: 10.19088/1968-2019.104 ABSTRACT PDFONLINE ARTICLE Pathways to Impact: Insights from Research Partnerships in Uganda and India Rachel Hinton, Rona Bronwin, Laura Savage DOI: 10.19088/1968-2019.105 ABSTRACT PDFONLINE ARTICLE Exploring Partnerships between Academia and Disabled Persons’ Organisations: Lessons Learned from Collaborative Research in Africa Maria Kett, Mark T. Carew, John-Bosco Asiimwe, Richard Bwalya, Anderson Gitonga, Boakai A. Nyehn, Joyce Olenja, Leslie Swartz, Nora Groce DOI: 10.19088/1968-2019.106 ABSTRACT PDFONLINE ARTICLE Layered and Linking Research Partnerships: Learning from YOUR World Research in Ethiopia and Nepal Vicky Johnson, Anannia Admassu, Andrew Church, Jill Healey, Sujeeta Mathema DOI: 10.19088/1968-2019.107 ABSTRACT PDFONLINE ARTICLE Fundamental Challenges in Academic–Government Partnership in Conflict Research in the Pastoral Lowlands of Ethiopia Mercy Fekadu Mulugeta, Fana Gebresenbet, Yonas Tariku, Ekal Nettir DOI: 10.19088/1968-2019.108 ABSTRACT PDFONLINE ARTICLE Regional Research–Policy Partnerships for Health Equity and Inclusive Development: Reflections on Opportunities and Challenges from a Southern African Perspective [O] . Nicola Yeates, Themba Moeti, Mubita Luwabelwa 2019

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The search for innovative partners in co-creation: Identifying lead users in social media through netnography and crowdsourcing

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