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Organizational ambidexterity, market orientation, and firm performance

机译：组织的灵活性，市场定位和公司绩效

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摘要

Although ambidexterity is crucial for a firm's long-term success, existing literature offers conflicting views regarding the relationship between exploitation and exploration and thus how to allocate resources to leverage ambidexterity for firm performance. This research aims to investigate if the effects of ambidexterity on firm performance are different in firms with proactive or responsive market orientations. Based on the attention-based view and ambidexterity and market orientation literatures, we proposed six hypotheses and examined them with data from 203 Chinese firms. We find that, in a firm with responsive market orientation, exploitation has a positive effect whereas exploration has an inverted U-shaped effect on firm performance. In contrast, in a firm with proactive market orientation, we find that exploitation has an insignificant effect whereas exploration has a positive effect on firm performance. We find that the interaction of exploitation and exploration has a negative effect on firm performance in a firm with responsive market orientation whereas it has a positive effect in a firm with proactive market orientation. By investigating the contingent role of strategic orientation, this research contributes to the debate on whether exploration and exploitation are incompatible or complementary and also enriches contextual ambidexterity literature.
机译：尽管灵活性对于企业的长期成功至关重要，但是现有文献对开发与勘探之间的关系提出了相互矛盾的看法，因此，如何分配资源以利用灵活性来实现企业绩效。这项研究旨在调查在市场取向为主动或响应的公司中，歧义性对公司绩效的影响是否不同。在基于注意力的观点，矛盾性和市场导向文献的基础上，我们提出了六个假设，并用来自203家中国公司的数据进行了检验。我们发现，在具有快速响应的市场导向的公司中，开发具有积极作用，而探索对公司绩效具有倒U型影响。相比之下，在具有积极市场定位的公司中，我们发现剥削的影响微不足道，而探索对公司的业绩却具有积极的影响。我们发现，在具有响应性市场导向的公司中，开发与勘探的相互作用对公司绩效具有负面影响，而在具有积极市场导向的公司中，其具有正面影响。通过研究战略导向的偶然作用，本研究有助于探讨勘探与开发是不相容还是互补，并丰富了上下文矛盾的文献。

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