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Strategies for Sustainability: A Business Manifesto

机译：可持续发展战略：业务宣言

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This book aims to show how businesses can implement sustainable practices which go beyond compliance-oriented green initiatives to become a core part of their strategy and an important source of competitive advantage. The book is not filled with sophisticated strategic management terminology or tools, as is much of the literature on strategies written today; the author does speak to the academics, researchers, and technology managers. The focus is on the theme that today's and tomorrow's business managers should pay attention to sustainability strategies as a practice which makes simple business sense. He cautions businesses that rely heavily on natural resources that the clock is ticking: businesses simply cannot ignore the fact that our resources are being consumed at an alarming rate and that as a result, costs, both social and financial, are rising. In order to convince his target audience to act now, the author provides numerous real-world examples of businesses which have used sustainability strategies to benefit both society and their bottom line.
机译：本书旨在展示企业如何实施可持续发展的实践，这些实践将超越以合规为导向的绿色计划，而成为其战略的核心部分和重要的竞争优势。本书没有充斥复杂的战略管理术语或工具，就像今天撰写的有关战略的许多文献一样。作者的确向学者，研究人员和技术经理讲话。重点是这样一个主题，即今天和将来的业务经理都应将可持续性策略作为一种具有简单业务意义的实践予以重视。他告诫那些严重依赖自然资源的企业，这些事情将在时钟上滴答作响：企业根本无法忽视这样一个事实，即我们的资源正在以惊人的速度消耗，结果社会和财务成本都在上升。为了说服目标受众立即采取行动，作者提供了许多使用可持续发展战略造福于社会及其底线的商业案例。

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