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Resources in Review

机译：审查中的资源

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One of my favorite assignments as an elementary school teacher involved helping students design social action projects. Many of these projects involved park cleanups or graffiti paint-overs, but I had one student who was singularly focused on slowing down traffic in her neighborhood. She received a small grant from the neighborhood association to produce yard signs and convinced her friends and neighbors to rally at a particularly dangerous intersection. The police gladly assisted in ticketing speeding drivers. I was reminded of this event and the ability of small groups of people to effect behavioral change as I read Doug McKenzie-Mohr and William Smiths Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, an essential primer for developing effective approaches to lessening human environmental impacts. Although regulatory or informational approaches can encourage some behavioral change, community-based social marketing (CBSM) has the potential for yielding exponentially more powerful results. According to McKenzie-Mohr and Smith, any CBSM effort must include the following elements: (a) identifying barriers and benefits, (b) using behavior change tools, (c) piloting, and (d) evaluating effects. Many examples of successful and unsuccessful efforts are detailed throughout the book.
机译：作为小学老师，我最喜欢的一项工作是帮助学生设计社交活动项目。其中许多项目涉及公园清理或涂鸦涂装，但我有一位学生特别关注减慢她所在社区的交通。她从邻居协会获得一笔小额赠款，用于制作院子标志，并说服她的朋友和邻居在一个特别危险的十字路口集会。警察很乐意协助为超速驾驶者出票。当我阅读道格·麦肯齐·莫尔（Doug McKenzie-Mohr）和威廉·史密斯（William Smiths）的《促进可持续行为：基于社区的社会营销导论》时，我想起了这一事件以及一小群人改变行为的能力，这是开发有效的减少方法的基本入门对人类环境的影响。尽管监管或信息方法可以鼓励某些行为改变，但基于社区的社会营销（CBSM）可能会产生指数级更强大的结果。根据McKenzie-Mohr和Smith所说，任何CBSM的工作都必须包括以下要素：（a）识别障碍和收益，（b）使用行为改变工具，（c）试点，以及（d）评估效果。本书详细介绍了许多成功与失败的例子。

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