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TOURISTS SATISFACTION WITH THE TOURIST OFFER OF ALBA IULIA HISTORICAL FORTRESS

机译:游客对阿尔巴尤利亚历史堡垒的旅游满意程度

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摘要

Alba Iulia and its fortress represent a tourist destination well known in the country and abroad especially for its anthropic resources and its relatively diverse structure of the tourism offer. The historical fortress of Alba Iulia has a rich cultural heritage, being endowed with historical monuments and medieval art, traces from the history of Central Europe, Romania and Transylvania. Starting from 2010, in the Historical fortress, the City Council began implementing a rehabilitation and organisation project which, after completion, will give another look to the fortress. The number of tourists is continuously growing from a few thousands in 2006 to some tens of thousands in 2010. This article shows the results of a research conducted among tourists who visited the historical fortress of Alba Iulia during June-August 2011. Conducting studies on tourists satisfaction with the touristic offer of the fortress will highlight the various attributes that contribute to it, and the relationship between these attributes and tourists satisfaction characterised in terms of some demographic features. Also, the results of the research can be used to better promote this touristic destination.
机译:阿尔巴尤利亚(Alba Iulia)及其要塞代表了一个在国内外闻名的旅游胜地,尤其是其人类资源和其旅游产品结构相对多样化。阿尔巴尤利亚(Alba Iulia)的历史要塞拥有丰富的文化底蕴,被赋予了历史古迹和中世纪艺术品,其历史可追溯到中欧,罗马尼亚和特兰西瓦尼亚的历史。从2010年开始,市议会开始在历史要塞中实施一项修复和组织项目,该项目完成后将给这座要塞带来新的面貌。游客人数从2006年的几千人不断增加到2010年的数万人。本文显示了在2011年6月至8月期间访问阿尔巴尤利亚历史要塞的游客中进行的一项研究的结果。对要塞的旅游条件的满意程度将凸显对其造成影响的各种属性,以及这些属性与游客满意度之间的关系(根据某些人口统计学特征)。而且,研究结果可用于更好地促进这个旅游目的地。

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