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Promoting purchases of sustainable groceries: An intervention study

机译：促进购买可持续食品：一项干预研究

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Previous research suggests that consumers can be encouraged to purchase environmentally friendly groceries by means of persuasive messages. The present intervention study investigated whether providing information about how consumers can help mitigate environmental and social problems through everyday purchasing decisions can (a) strengthen consumers' intentions to purchase sustainable groceries (e.g., ecological and fair trade foods), (b) promote actual purchases of sustainable groceries, and (c) strengthen self-efficacy beliefs in the domain of sustainable development (the assumed determinant of sustainable consumption). The results suggest that the intervention strengthened consumers' intentions to purchase domestic, seasonal, and certified ecological products. In addition, the intervention promoted the actual purchasing of certified ecological and fair trade products. Effects of the intervention on self-efficacy beliefs were, however, nonsignificant. We discuss whether increased knowledge and consciousness might have accounted for some of the observed effects on purchasing intentions and actual purchases of sustainable groceries.
机译：先前的研究表明，可以通过有说服力的信息鼓励消费者购买环保食品。本干预研究调查了提供有关消费者如何通过日常购买决策帮助减轻环境和社会问题的信息是否可以（a）增强消费者购买可持续食品（例如生态食品和公平贸易食品）的意图，（b）促进实际购买（c）加强可持续发展领域的自我效能感（假定的可持续消费决定因素）。结果表明，该干预措施加强了消费者购买家用，季节性和经认证的生态产品的意愿。此外，干预措施促进了实际购买经认证的生态和公平贸易产品。干预对自我效能感信念的影响不显着。我们讨论了增加的知识和意识是否可能解释了对可持续食品的购买意图和实际购买的某些观察到的影响。

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