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首页> 外文期刊>Journal of environmental psychology >Communicating climate science: The role of perceived communicator's motives
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Communicating climate science: The role of perceived communicator's motives

机译：传播气候科学：感知传播者动机的作用

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摘要

In two experimental studies, we investigated the effects of public perceptions of climate scientists' communicative motives on trust in scientists and willingness to engage with climate science messages. Study 1 demonstrated that members of the public who were led to believe that scientists aim to inform about the consequences of climate change (rather than to persuade to take a particular course of action) reported higher trust in scientists and stronger willingness to engage in environmental behaviour. Study 2 revealed that this effect was moderated by the style of the scientific message that participants were exposed to. Participants who expected scientists to engage in persuasion were more receptive to persuasive rather than informative messages, while the opposite was true for participants who believed that scientists' purpose was purely to inform. In both studies the effects of perceived motives on willingness to act in line with the climate change messages were mediated through trust in scientists. The data demonstrate that managing public expectations about the purposes of science communication and delivering messages that are consistent with these expectations are a key to successful communication of climate science.
机译：在两项实验研究中，我们调查了公众对气候科学家交流动机的看法对科学家信任和参与气候科学信息的意愿的影响。研究1表明，导致公众相信科学家旨在告知气候变化后果（而不是说服采取特定行动）的公众表示，他们对科学家的信任度更高，并且参与环境行为的意愿更强。研究2表明，参与者所接触到的科学信息的样式减轻了这种影响。希望科学家进行说服的参与者更容易接受说服力，而不是提供信息，而认为科学家的目的纯粹是为了提供信息的参与者则相反。在这两项研究中，通过对科学家的信任来调解感知动机对根据气候变化信息采取行动的意愿的影响。数据表明，管理公众对科学交流目的的期望并传递符合这些期望的信息是成功传播气候科学的关键。

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