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Consumer Preferences for Fresh Tomato at the European Scale: A Common Segmentation on Taste and Firmness

机译:在欧洲范围内,消费者对新鲜番茄的偏爱:口味和硬度的共同细分

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摘要

Although tomato flavor has not been a major goal for breeders, nowadays it becomes important as it is a subject of consumer complaint. A better knowledge of tomato consumer preferences, at the European level, should provide the basis for improvement of fruit quality and for market segmentation. In the framework of a large European project, 806 consumers from 3 countries, The Netherlands, France, and Italy, were presented with a set of 16 varieties representing the diversity of fresh tomato offer in order to evaluate their preferences. In parallel, sensory profiles were constructed by expert panels in each country. Preference maps were then constructed in each country revealing the structure of consumer preferences and allowing identification of the most important characteristics. Then a global analysis revealed that preferences were quite homogeneous across countries. This study identified the overall flavor and firmness as the most important traits for improving tomato fruit quality. It showed that consumer preferences from different European countries, with different cultures and food practices, are segmented following similar patterns when projected onto a common referential plan. Moreover, the results clearly showed that diversification of taste and texture is required to satisfy all consumers' expectations as some consumers preferred firm tomatoes, while others preferred melting ones and were more or less demanding in terms of sweetness and flavor intensity. Detailed comparisons also showed the importance of the fruit appearance in consumer preference.
机译:尽管番茄味并不是育种者的主要目标,但如今它变得很重要,因为它成为消费者抱怨的主题。在欧洲范围内,对番茄消费者偏好的更好了解应该为改善水果质量和市场细分奠定基础。在一个大型欧洲项目的框架内,来自3个国家(荷兰,法国和意大利)的806位消费者展示了代表新鲜番茄产品多样性的16个品种,以评估他们的喜好。同时,每个国家的专家小组都建立了感官档案。然后在每个国家/地区建立了偏好图,揭示了消费者偏好的结构,并确定了最重要的特征。然后进行了一项全球分析,发现各国之间的偏好非常相似。这项研究确定整体风味和紧实度是改善番茄果实品质的最重要特征。它表明,将不同的欧洲国家,具有不同的文化和饮食习惯的消费者偏好预测到一个共同的参考计划时,会按照相似的模式进行细分。而且,结果清楚地表明,要满足所有消费者的期望,就需要多样化的口味和质地,因为一些消费者更喜欢坚硬的西红柿,而其他消费者更喜欢融化的西红柿,并且对甜度和风味强度的要求或多或少。详细的比较还显示了水果外观在消费者偏爱中的重要性。

著录项

  • 来源
    《Journal of Food Science》 |2010年第9期|p.S531-S541|共11页
  • 作者单位

    INRA, UR1052, Genetique et Amelioration des Fruits et Legumes, BP94, 84143 Montfavet, France;

    rnAgrocampus Rennes,Laboratoire de Mathematiques Appliquees, CS 84215 65 rue de Saint-Brieuc, 35042 Rennes cedex, France;

    rnAgrocampus Rennes,Laboratoire de Mathematiques Appliquees, CS 84215 65 rue de Saint-Brieuc, 35042 Rennes cedex, France;

    rnAgrocampus Rennes,Laboratoire de Mathematiques Appliquees, CS 84215 65 rue de Saint-Brieuc, 35042 Rennes cedex, France;

    rnCtift, Centre technique interprofessionnel des fruits et legumes, Route de Molleges 13210 Saint Remy de Provence, France;

    rnA&F WUR, P.O. Box 11 6700 AA Wageningen, The Netherlands;

    rnA&F WUR, P.O. Box 11 6700 AA Wageningen, The Netherlands;

    rnNatl. Research Inst.for Food and Nutrition, INRAN, Via Ardeatina, 1-54600178 Rome, Italy;

    rnNatl. Research Inst.for Food and Nutrition, INRAN, Via Ardeatina, 1-54600178 Rome, Italy;

    rnCNR, Inst. of Plant Genetics, Via Universita 133, Portici 80055, Italy;

  • 收录信息 美国《科学引文索引》(SCI);美国《生物学医学文摘》(MEDLINE);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    consumer acceptance; descriptive analysis; external preference; internal preference mapping; sensory analysis; tomato;

    机译:消费者认可度;描述性分析;外部偏好内部偏好映射;感官分析;番茄;

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