Latent Factors of Executional Elements Influencing Commercial Likeability: An Exploratory Study of Super Bowl Commercials

著录项

• 来源
  《Journal of Global Academy of Marketing Science》 |2011年第2期|p.83-93|共11页
• 作者

  Kihan Kima; Yunjae Cheongb;

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• 作者单位

  a Department of Advertising and Public Relations, University of Alabama, USA Phone: +1 205 348 0373 E-mail: b Department of Physical Education, Seoul National University, Republic of Korea Phone: +82 2 880 7792 E-mail:;

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• 原文格式 PDF
• 正文语种 eng
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