Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer

Eun Young Kima; Lynn Brandonb

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Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer

机译：为生活方式品牌扩展建模品牌资产：Y代与婴儿潮一代的战略方法

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《Journal of Global Academy of Marketing Science》 |2010年第1期|p.35-48|共14页
作者
Eun Young Kima; Lynn Brandonb;
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a Department of Fashion Design Information, Chungbuk National University, Korea Phone: 82-43-261-2780 E-mail: b School of Merchandising and Hospitality Management, University of North Texas, E-mail:;

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Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer

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