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首页> 外文期刊>Journal of Health Communication: International Perspectives >Individual Differences in Motivational Activation Influence Responses to Pictures of Taboo Products
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Individual Differences in Motivational Activation Influence Responses to Pictures of Taboo Products

机译：动机激活的个体差异影响对禁忌产品图片的反应

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摘要

In this article, the authors investigated responses to pictures of products whose use is socially or legally restricted for teens and young adults (e.g., beer, liquor, cigarettes). The authors theorized and found that these pictures are motivationally relevant and therefore elicit automatic activation in the appetitive/approach or aversive/defensive motivational systems, which leads to increased attention, arousal, emotional response, and memory for the risky products. The authors also found that these responses are mediated by individual differences in motivational reactivity. The authors suggest that placing images of these products in prevention messages may work against the prevention goal by increasing appetitive activation and positive emotion in populations more inclined to take risks.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/10810730.2011.571336
机译：在这篇文章中，作者调查了对青少年或年轻人使用受到社会或法律限制的产品图片（例如啤酒，酒，香烟）的反应。作者进行了理论分析，发现这些图片与动机相关，因此在食欲/方法或厌恶/防御性动机系统中引起自动激活，从而导致对危险产品的注意力，唤醒，情绪反应和记忆力增加。作者还发现，这些反应是由动机反应的个体差异介导的。作者建议将这些产品的图像放置在预防信息中，可能会增加在倾向于冒险的人群中的食欲和积极情绪，从而有悖于预防目标。查看全文下载全文相关的var addthis_config = ，services_compact：“ citeulike，netvibes，twitter，technorati，美味，linkedin，facebook，stumbleupon，digg，google，更多”，发布号：“ ra-4dff56cd6bb1830b”}；添加到候选列表链接永久链接http://dx.doi.org/10.1080/10810730.2011.571336

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