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首页> 外文期刊>Journal of health economics >Regulation and competition in the Taiwanese pharmaceutical market under national health insurance
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Regulation and competition in the Taiwanese pharmaceutical market under national health insurance

机译：国民健康保险制度下台湾药品市场的监管与竞争

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摘要

This article investigates the determinants of the prices of Pharmaceuticals and their impact on the demand for prescription drugs in the context of Taiwan's pharmaceutical market where medical providers earn profit directly from prescribing and dispensing drugs. Based on product-level data, we find evidence that the profit-seeking behavior of the medical providers in the prescription drug market transfers the force of competition from the unregulated wholesale market to the regulated retail market and hence market competition still plays an important role in the determination of the regulated price. We also find that the profit-seeking behavior plays a similar role to advertising in that it increases the brand loyalty and hence lowers price elasticity. An important implication of our study is that the institutional features in the pharmaceutical market matter in shaping the nature of pharmaceutical competition and the responsiveness of pharmaceutical consumption with respect to changes in price.
机译：本文研究了在台湾药品市场背景下药品价格的决定因素及其对处方药需求的影响，在台湾药品市场中，医疗服务提供者直接从处方和配药中获利。根据产品级数据，我们发现证据表明，处方药市场中医疗服务提供者的获利行为将竞争力从不受管制的批发市场转移到了受管制的零售市场，因此市场竞争仍然起着重要作用。确定管制价格。我们还发现，获利行为与广告类似，因为它提高了品牌忠诚度，从而降低了价格弹性。我们研究的一个重要含义是，药品市场的制度特征在塑造药品竞争的性质以及药品消费对价格变化的响应能力方面起着重要作用。

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