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首页> 外文期刊>Journal of Hospitality Marketing & Management >The Impact of Attitudes, Word-of-Mouth, and Value Congruence on Conference Participation: A Comparison of Attending and Non-Attending Organizational Members
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The Impact of Attitudes, Word-of-Mouth, and Value Congruence on Conference Participation: A Comparison of Attending and Non-Attending Organizational Members

机译：态度，口口相传和价值一致对会议参与的影响：参会与非参会组织成员的比较

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摘要

In the face of competition for limited vacation and leisure time, meeting planners and membership associations have traditionally been interested in how to attract new members and enhance attendance at organizational conferences. This study empirically investigates members' intentions to attend organizational conferences using an accessibility-diagnosticity framework (Feldman and Lynch 1988). Findings suggest that post-attendance attitudes are the most important factor predicting intentions to (1) attend a future conference and (2) recommend the conference to others. Furthermore, what one has heard about the conference (i.e., the buzz) and one's perceived congruence with the values of the organization are also found to be important when predicting attendance intentions. Implications and conference planning strategies are discussed.
机译：面对有限的假期和休闲时间的竞争，会议筹划者和会员协会传统上一直对如何吸引新会员和增加参加组织会议的兴趣。这项研究使用可访问性-诊断框架来实证研究成员打算参加组织会议的意图（Feldman and Lynch 1988）。结果表明，出勤后的态度是预测打算（1）参加将来的会议和（2）向其他人推荐会议的意图的最重要因素。此外，在预测出席意向时，人们已经听说过的有关会议的信息（即嗡嗡声）以及与组织价值观的一致性也很重要。讨论了影响和会议计划策略。

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