The rhetoric of Oliver Williamson's transaction cost economics

HUASCAR F. PESSALI

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The rhetoric of Oliver Williamson's transaction cost economics

机译：奥利弗·威廉姆森（Oliver Williamson）交易成本经济学的言论

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Bounded rationality, opportunism, the primacy of markets and the action of economizing are building blocks of Oliver Williamson's Transaction Cost Economics (TCE). As in all intellectual exchanges, Williamson has used a range of argumentative devices to set up and negotiate his basic notions and assumptions with economists. Rhetorical analysis is applied here to study his argumentation in a certain institutional context within economics. Negotiations with the mainstream, with the competence view of the firm and within the New Institutional Economics, for instance, have had an impact on the construction of TCE and are given attention here. Difficult decisions have been made in order to forge ahead with TCE, including whether to uphold some notions (e.g. opportunism) at the cost of leaving others behind (e.g. economics of atmosphere). Rhetorical transactions like this have shaped TCE and its recognition in economics and related areas.

机译：有限的理性，机会主义，市场至上和节俭行动是奥利弗·威廉姆森（Oliver Williamson）的交易成本经济学（TCE）的基础。像在所有学术交流中一样，威廉姆森（Williamson）使用了一系列辩论手段来建立并与经济学家协商其基本概念和假设。在这里，运用修辞分析来研究他在经济学中某个制度背景下的论点。例如，与主流企业进行谈判，并具有公司的能力以及在新制度经济学内部进行谈判，这对传统文化表现形式的建设产生了影响，在此给予了关注。为了推进TCE，已经做出了艰难的决定，包括是否以放弃其他观念（例如氛围经济学）为代价来坚持某些观念（例如机会主义）。这样的修辞交易已经塑造了传统文化表现形式及其在经济学和相关领域的认可。

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《Journal of institutional economics》 |2006年第1期|p.45-65|共21页
作者
HUASCAR F. PESSALI;
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Department of Economics, Federal University of Parana, Curitiba, Brazil and Business School, University of Hertfordshire, UK;

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The rhetoric of Oliver Williamson's transaction cost economics

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