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首页> 外文期刊>Journal of International Trade Law and Policy >Identifying Thailand's high-potential export opportunities in ASEAn+3 countries
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Identifying Thailand's high-potential export opportunities in ASEAn+3 countries

机译：确定泰国在ASEAn + 3国家中的高潜力出口机会

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Purpose - This paper aims to identify Thailand's realistic export opportunities (REOs) in the ASEAN+3 countries (i.e. ASEAN, Greater China, Japan and South Korea), which together constitute an economically dynamic region and a strategic export destination for Thailand. Furthermore, the paper seeks to determine the extent to which Thailand already has a share in ASEAN+3 countries and where new opportunities lie. This allows the formulation of appropriate export promotion strategies for Thailand. Design/methodology/approach - The methodology used is a decision support model (DSM) which uses an extensive data-filtering system to systematically screen and eliminate less-promising product-country combinations to ultimately reveal high-potential REOs. Product-country combinations are screened on the basis of country risk; macro-economic country performance; market potential in terms of import growth and import market size; and market access conditions, including market concentration and the existence of trade barriers. The thus narrowed-down REOs are categorised according to Thailand's relative market share in, and the characteristics of, the identified import markets. Findings - The study reveals that the ASEAN+3 countries account for about 40 per cent of the total potential export value of Thailand's REOs in the world, with China leading the way (12.45 per cent), followed by Japan (8.56 per cent) and South Korea (6.23 per cent). However, Thailand has a relatively small or intermediately small market share in the majority of these REOs, pointing to the need for more offensive and exploratory export promotion strategies. Research limitations/implications - The ASEAN+3 countries - given that they are an abundant source of REOs for Thailand and are in Thailand's "backyard" - should receive more focused attention and resources in government export promotion efforts. The recent launch of the ASEAN Economic Community and the proposed establishment of an East Asia Free Trade Area lend weight to the idea of Thailand adopting a strong regional focus in its export activities. Practical implications - The insights derived from the study are valuable for export promotion officials, industry representatives and practising exporters alike, as they constitute an easy-to-digest snapshot of high-potential REOs for Thailand in the ASEAN+3 region. This makes for more efficient planning and prioritising of export development activities, and a more streamlined approach to resource allocation. Originality/value - Export promotion shows diminishing returns and requires sustainable strategies and interventions. The value in this paper lies in its description of an innovative market selection tool, the DSM, which is able to process and filter high volumes of information and arrive at a shortlist of high-potential REOs for Thailand in the ASEAN+3 countries. The paper represents a concise case study of the DSM in practice, which should be of particular interest to export promotion agencies, industry associations and both new and more established exporting countries.
机译：目的-本文旨在确定泰国在ASEAN + 3国家（即ASEAN，大中华区，日本和韩国）中的现实出口机会（REO），这两个国家共同构成了泰国的经济活跃地区和战略出口目的地。此外，本文试图确定泰国在东盟+3国家中已经占有的份额以及新机遇的存在。这可以为泰国制定适当的出口促进战略。设计/方法/方法-所使用的方法是决策支持模型（DSM），该模型使用广泛的数据过滤系统来系统地筛选和消除不太有希望的产品-国家组合，从而最终揭示高潜力的REO。根据国家风险筛选产品-国家组合；宏观经济国家绩效；进口增长和进口市场规模方面的市场潜力；市场准入条件，包括市场集中度和贸易壁垒的存在。根据泰国在确定的进口市场中的相对市场份额和特征，对如此缩小范围的REO进行分类。调查结果显示，东盟+3国家约占泰国REO在世界潜在出口总值中的40％，中国位居首位（12.45％），其次是日本（8.56％）和韩国（6.23％）。但是，泰国在大多数此类REO中所占的市场份额相对较小或中等，这表明需要采取更具攻击性和探索性的出口促进策略。研究的局限/意义-东盟+ 3国家-鉴于它们是泰国的REO的丰富来源，并且位于泰国的“后院”-在政府促进出口的努力中应得到更多的关注和资源。东盟经济共同体最近成立，并提议建立东亚自由贸易区，这使泰国的想法在其出口活动中更加注重区域性。实际意义-该研究得出的见解对出口促进官员，行业代表和实践出口商均具有重要意义，因为它们构成了东盟+ 3地区泰国高潜力REO的简单易懂的快照。这样可以更有效地规划出口开发活动并确定其优先级，并且可以更简化地分配资源。原创性/价值-出口促进的收益递减，需要可持续的策略和干预措施。本文的价值在于其对创新市场选择工具DSM的描述，该工具能够处理和过滤大量信息，并为ASEAN + 3国家中泰国的高潜力REO入围。该文件代表了DSM在实践中的简要案例研究，出口促进机构，行业协会以及新兴的和较成熟的出口国都应该特别关注DSM。

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