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首页> 外文期刊>Journal of Internet Commerce >Mobile Commerce Competitive Advantage: A Quantitative Study of Variables that Predict M-Commerce Purchase Intentions
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Mobile Commerce Competitive Advantage: A Quantitative Study of Variables that Predict M-Commerce Purchase Intentions

机译：移动商务竞争优势：预测移动商务购买意愿的变量的定量研究

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摘要

Seeking to fill a gap in current research on the conditions that would facilitate user acceptance of m-commerce, the present study investigated m-commerce users' perceptions of performance and effort expectancies, social influence, and facilitating conditions of m-commerce trust and perceived risk. We also analyzed how these aspects affect m-commerce purchase intentions. To this end, a total of 165 adult American users of m-commerce were surveyed and their perceptions of performance and effort expectancies, social influence, facilitating conditions of m commerce trust and perceived risk, as well as their m-commerce purchase intentions, were measured. Performance and effort expectancies, social influence, as well as the facilitating conditions of trust in the use of m-commerce, were found to significantly predict m-commerce purchase intentions. The findings also provided further clarification of the facilitating conditions of m-commerce purchases suggesting that implicit motivations and approach oriented goals might be significantly associated with m-commerce purchase intentions.
机译：为了填补当前研究中促进用户接受移动商务的条件的空白，本研究调查了移动商务用户对绩效和努力期望的感知，社会影响以及促进移动商务信任和感知的条件。风险。我们还分析了这些方面如何影响移动商务购买意图。为此，总共对165名美国成年人使用了电子商务进行了调查，他们对绩效和努力期望，社会影响力，促进电子商务信任的条件和感知风险以及他们购买电子商务的意图的看法是测量。人们发现，绩效和努力期望，社会影响力以及对使用移动商务的信任的便利条件，可以显着预测移动商务的购买意图。研究结果还进一步阐明了移动商务购买的便利条件，表明隐性动机和面向方法的目标可能与移动商务购买意图显着相关。

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