The Right of Erasure or Right to Be Forgotten: What the Recent Laws, Cases, and Guidelines Mean for Global Companies

Francoise Gilbert

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The Right of Erasure or Right to Be Forgotten: What the Recent Laws, Cases, and Guidelines Mean for Global Companies

机译：删除权或被遗忘权：最近的法律，案例和准则对跨国公司意味着什么

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We are being told repeatedly that individuals have no interest in privacy. Advertisers, marketers, and others companies that benefit from advertising revenues argue that most people will give away very personal details in exchange for a t-shirt. This may have been true when consumers did not understand the consequences of their disclosures. This state of ignorance or naivete is changing. Individuals are becoming aware of the financial and strategic value of their personal information. They know that before offering employment or a loan, their counterpart is likely to run an online search to obtain their profile. Thus, it is important that these search results provide information that is current, complete, and relevant.

机译：我们经常被告知，个人对隐私不感兴趣。广告商，营销商和其他受益于广告收入的公司认为，大多数人会提供非常个人的信息以换取T恤。当消费者不了解其披露的后果时，可能确实如此。这种无知或天真的状态正在改变。个人逐渐意识到其个人信息的财务和战略价值。他们知道，在提供工作或贷款之前，对方可能会进行在线搜索以获取其个人资料。因此，重要的是这些搜索结果必须提供最新，完整且相关的信息。

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《Journal of internet law》 |2015年第8期|114-20|共8页
作者
Francoise Gilbert;
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The Right of Erasure or Right to Be Forgotten: What the Recent Laws, Cases, and Guidelines Mean for Global Companies

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