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首页> 外文期刊>Journal of internet law >Spam Canned Throughout the Land? Summary of the Can-Spam Act
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Spam Canned Throughout the Land? Summary of the Can-Spam Act

机译：遍布全国的垃圾邮件？反垃圾邮件法摘要

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摘要

The rise of the Internet brought the scourge of unso-licited commercial email (spam). The volume of spam has grown exponentially since the early 1990s, when non-academics and non-scientists first logged on in large numbers. Frustrated users drown in the flood of mes- sages. Businesses and institutions are embarrassed when marketers hijack their servers and use them to send spam. Parents try in vain to shield their children from ubiquitous pornography advertisements. Meanwhile, the economic burdens of spam rival the social ones. In paper-based direct-mail campaigns, a response rate of one buyer per 100 mailings is often sufficient to break even. The cost ot sending email is so much lower than the cost of sending paper mail that a rate of one buyer per 100,000 emails is likely to yield a profit. In other words, if 0.001 percent of spam recipients make a purchase, the advertising channel is funded for everyone. The cost of email only seems lower to the sender, however, because most of it is borne by the receiver and the receiver's Internet service provider (ISP). Email users spend their valuable time dealing with spam, while ISPs pour resources into their networks to handle the evergrowing load.
机译：互联网的兴起带来了未经许可的商业电子邮件（垃圾邮件）的祸害。自1990年代初以来，非学术界和非科学家首次大量登录以来，垃圾邮件的数量呈指数增长。沮丧的用户淹没在大量的消息中。当营销人员劫持服务器并使用它们发送垃圾邮件时，企业和机构会感到尴尬。父母徒劳地企图保护孩子免受泛滥的色情广告的侵害。同时，垃圾邮件的经济负担可与社会负担相比。在基于纸质的直接邮件广告系列中，每100封邮件中一位购买者的响应率通常足以达到收支平衡。发送电子邮件的成本比发送纸质邮件的成本低得多，以至于每100,000个电子邮件中有一个买家的比率很可能会产生利润。换句话说，如果0.001％的垃圾邮件接收者进行了购买，则广告渠道将为每个人提供资金。但是，电子邮件的成本似乎仅对发送方而言较低，因为电子邮件的大部分成本由接收方和接收方的Internet服务提供商（ISP）承担。电子邮件用户花费宝贵的时间来处理垃圾邮件，而ISP则将资源注入其网络以处理不断增长的负载。

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