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首页> 外文期刊>Journal of internet law >INITIAL INTEREST CONFUSION ON THE INTERNET: HOW LONG IS ONE HOT SECOND?
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INITIAL INTEREST CONFUSION ON THE INTERNET: HOW LONG IS ONE HOT SECOND?

机译：互联网上最初的兴趣混淆：一秒钟之久？

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摘要

As the courts decide more interest confusion cases involving the Internet, the body of law governing this breed of trademark confusion continues to be refined and its limits tested. As in many legal cases, the extreme situations are always the simplest to analyze and predict. When the parties are direct competitors or closely related or when there is evidence that a defendant is intentionally trading on the good will of the plaintiff's trademark, initial interest confusion is easy for courts to find. This is even more true when the mark is question is strong, like Dr. Seuss in the Ninth Circuit's Interstellar Ⅱ decision. Any use of a domain name that contains a fanciful trademark, such as XEROX or KODAK, even for goods or services that are completely unrelated to those of the rightful trademark owner, is likely to be found infringing. At the other extreme, when a Web site visitor could determine immediately―that is, in one hot second―that she has arrived at the wrong site, initial interest confusion is unlikely to be found. This is even more so when the trademark at issue is relatively weak, as in epix.com.
机译：随着法院裁定更多涉及互联网的利​​益混淆案件，管辖这种商标混淆的法律体系继续完善，其局限性得到了检验。与许多法律案件一样，极端情况始终是最简单的分析和预测方法。如果当事方是直接竞争者或密切相关，或者有证据表明被告有意按照原告商标的善意进行交易，则法院很容易发现最初的利益混淆。当商标受到质疑时，情况更是如此，就像第九巡回赛的《星际二号》裁决中的苏斯博士一样。对包含虚构商标（例如XEROX或KODAK）的域名的任何使用，甚至用于与合法商标所有者的商品或服务完全无关的商品或服务，都可能被发现侵权。在另一种极端情况下，当网站访问者可以立即（即在一秒钟之内）确定自己到达了错误的网站时，不太可能发现最初的兴趣混淆。当争议商标相对较弱时，甚至在epix.com中，情况更是如此。

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