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Place Determinants for the Personalization-Privacy Tradeoff among Students

机译：学生中个性化与隐私权衡的决定因素

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摘要

Aim/Purpose This exploratory study investigates the influential factors of users' decisions in the dilemma of whether to agree to online personalization or to protect their online privacy.Background Various factors related to online privacy and anonymity were considered, such as user's privacy concern on the Web in general and particularly on social networks, user online privacy literacy, and field of study.Methodology To this end, 155 students from different fields of study in the Israeli academia were administered closed-ended questionnaires.Findings The multivariate linear regression analysis showed that as the participants' privacy concern increases, they tend to prefer privacy protection over online personalization. In addition, there were significant differences between men and women, as men tended to favor privacy protection more than womeh did.Impact on Society This research has social implications for the academia and general public as they show it is possible to influence the personalization-privacy tradeoff and encourage users to prefer privacy protection by raising their concern for the preservation of their online privacy. Furthermore, the users' preference to protect their privacy even at the expense of their online malleability may lead to the reduction of online privacy-paradox behavior.
机译：目的/目的这项探索性研究调查了用户决定是否同意在线个性化或保护其在线隐私的困境中的影响因素。背景技术考虑了与在线隐私和匿名性相关的各种因素，例如用户对隐私的关注。总体上讲，尤其是在社交网络，用户在线隐私素养和研究领域方面的网络。方法论为此，对155个来自以色列学术界不同研究领域的学生进行了封闭式问卷调查。结果多元线性回归分析表明：随着参与者对隐私的关注程度的提高，他们倾向于优先选择隐私保护，而不是在线个性化。此外，男人和女人之间也存在显着差异，因为男人比女人更偏爱保护隐私。对社会的影响该研究对学术界和公众具有社会意义，因为他们表明有可能影响个性化隐私进行权衡并鼓励用户通过关注其在线隐私保护来偏爱隐私保护。此外，即使用户以牺牲其在线可延展性为代价来保护他们的隐私，用户的偏好也可能导致在线隐私悖论行为的减少。

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