WHEN CUSTOMER KNOWS BEST

Karen McHugh

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WHEN CUSTOMER KNOWS BEST

机译：客户什么时候知道最好

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With a proliferation of digital tools such as new technologies, social networking, and crowdfunding at their disposal, today's transport users could influence innovation in public transport. By focusing on innovation that is driven by users' needs, we look at how resourceful transport operators can harness the competencies of their riders and cooperate with savvy citizen groups on the journey towards collective inspiration.

机译：随着新技术，社交网络和众筹等数字工具的普及，当今的运输用户可能会影响公共交通的创新。通过关注由用户需求驱动的创新，我们研究了足智多谋的运输运营商如何利用其骑手的能力，并与精明的市民群体合作，共同寻求灵感。

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《Public Transport International》 |2018年第1期|30-32|共3页
作者
Karen McHugh;
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WHEN CUSTOMER KNOWS BEST

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