DIGITISING THE JOURNEY

Sarah Foulon

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DIGITISING THE JOURNEY

机译：数字化旅程

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In 2014, UlTP's Marketing Commission Working Group on Digital Solutions conducted a study to analyse the different steps of a customer journey, and to see which can or should be digitised. These steps cover trip planning, ticket purchase, validation, real-time and on-board information, way finding, evaluation, feedback and guarantee. The conclusion seems to be that there is no single right answer and that different approaches have pros and cons, and should be weighed against the needs of customers (as well as taking into account what other suppliers/players in the market provide).

机译：2014年，UlTP的营销委员会数字解决方案工作组进行了一项研究，以分析客户旅程的不同步骤，并查看哪些可以或应该数字化。这些步骤包括行程计划，购票，确认，实时和车载信息，寻路，评估，反馈和保证。结论似乎是，没有单一的正确答案，不同的方法各有利弊，应权衡客户的需求（并考虑市场上其他供应商/参与者的提供）。

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《Public Transport International》 |2015年第3期|26-27|共2页
作者
Sarah Foulon;
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DIGITISING THE JOURNEY

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