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Quantifying the importance of image and perception to Bus Rapid Transit

机译：量化图像和感知对公交捷运的重要性

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摘要

It is common knowledge within the transit industry that 'image' is important to Bus Rapid Transit (BRT). Sleek looking vehicles, rail-like stations, advanced technologies, and a strong brand identity are just a few of the features that help communicate the message that 'this is not just a regular bus service'.rnDespite widespread recognition of its importance, little is actually known about this topic. Can BRT capture the high-quality image of rail systems, and if so, what is the most cost-effective way to accomplish this? How do different BRT design features contribute to overall image? How does image impact ridership attraction? These are some of the questions that led the Federal Transit Administration to fund the NBRTI study, 'Quantifying the Importance of Image and Perception to Bus Rapid Transit', published in March of this year. This article summarises the study and presents its major findings.
机译：在公交行业中，众所周知，“形象”对于快速公交（BRT）至关重要。外观优美的车辆，类似铁路的车站，先进的技术和强大的品牌形象只是有助于传达“这不仅是常规的公交服务”这一信息的一些功能。尽管其重要性已得到广泛认可，但几乎没有实际上知道这个话题。 BRT能否捕捉到铁路系统的高质量图像，如果可以，那么实现这一目标的最经济有效的方法是什么？不同的BRT设计功能如何影响整体形象？形象如何影响乘车吸引力？这些是促使联邦运输管理局资助NBRTI研究的一些问题，该研究“量化图像和感知对快速公交的重要性”已于今年3月发布。本文总结了这项研究并提出了其主要发现。

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  • 来源
    《Public Transport International》 |2009年第5期|34-37|共4页
  • 作者

    Alasdair Cain; Jennifer Flynn;

  • 作者单位

    National Bus Rapid Transit Institute, Center for Urban Transportation Research (NBRTI), University of South Florida, United States;

    National Bus Rapid Transit Institute, Center for Urban Transportation Research (NBRTI), University of South Florida, United States;

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