Mobility management as an integrated approach to attracting customers A holistic concept from MVG

Gunnar Heipp

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Mobility management as an integrated approach to attracting customers A holistic concept from MVG

机译：移动管理是吸引客户的综合方法MVG的整体概念

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MVG Muenchnet Verkehrsgesetlschaft, or 'Munich Transport Company' has worked over many years to find the best way to inform their current and potential customers about the products and services they offer. In recent years, and especially since the founding of MVG as the transport subsidiary of the Munich City Works (Stadtwerke Muenchen GmbH), there has been a complete revamp of season pass promotions, communication about construction sites, the website and the on-site Infomobile.

机译：MVG Muenchnet Verkehrsgesetlschaft或“慕尼黑运输公司”已经工作了很多年，以找到最好的方法来告知其当前和潜在的客户他们所提供的产品和服务。近年来，尤其是自从MVG作为慕尼黑市政工程公司（Stadtwerke Muenchen GmbH）的运输分公司成立以来，已经全面改造了季票促销，有关建筑工地，网站和现场Infomobile的交流。

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《Public Transport International》 |2007年第3期|p.46-49|共4页
作者
Gunnar Heipp;
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Strategic Planning Projects for MVG;

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正文语种 eng
中图分类综合运输;
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Mobility management as an integrated approach to attracting customers A holistic concept from MVG

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